Adobe Marketo Measure (formerly Bizible)

Adobe Marketo Measure, previously known as Bizible, is a powerful marketing attribution tool designed to help businesses get clear insights into what efforts are driving their revenue. This software aids marketing and sales teams in understanding how their activities influence the customer journey, allowing them to make more informed decisions.

With Adobe Marketo Measure, companies can track the effectiveness of their campaigns across multiple channels, such as email, social media, or paid ads. This ability to measure all touchpoints provides a full picture of the customer experience, ensuring that no interactions go unnoticed. By doing this, businesses get a detailed view of which marketing strategies are working best and can allocate their resources more wisely.

One of the main benefits of using Adobe Marketo Measure is its integration with various CRM systems, making it easier to bring in data from different sources. By combining this information, marketers can see the actual impact of their campaigns in relation to sales. This integration helps bridge the gap between marketing efforts and business outcomes, which is vital for consistent growth and optimization.

Another key feature is the ability to create custom reports. Users can generate detailed reports tailored to their specific needs, helping them present clear insights to stakeholders. This level of customization means that businesses can focus on the metrics that matter most to them, without getting overwhelmed by unnecessary data.

Adobe Marketo Measure is aimed at helping organizations improve their marketing strategies and boost their return on investment. It’s designed to give both marketing and sales teams the same perspective on which efforts are driving success. By providing a clear, comprehensive view of marketing performance, Adobe Marketo Measure helps businesses make smarter decisions and drive better results.