Company Overview

About Appcues

Appcues Details

Founded

2013

Revenue

$15M

Funding

$50M

Team Size

89

What SIA Thinks

Appcues is a user onboarding and engagement platform designed to help businesses create exceptional user experiences without needing to write any code. It’s ideal for SaaS companies that want to onboard new users effectively, drive user adoption, and retain customers by delivering personalized, in-app messages and walkthroughs.

Imagine you have a fantastic software product, but your users aren’t quite getting the hang of it quickly or efficiently. Appcues steps in to fill that gap. With its user-friendly drag-and-drop interface, you can easily create guides, tooltips, and modals that walk users through your software’s features. This helps them get comfortable with your product quickly and start using it to its full potential.

What's great about Appcues is that it doesn't require a developer’s expertise to set up. Marketing teams, product managers, and customer success teams can all use it to build experiences tailored to the needs of different user segments. Whether you’re launching a new feature, gathering user feedback, or reducing churn, Appcues provides the tools you need to communicate effectively with your users.

One of Appcues’ valuable features is its analytics capabilities. You can track how users interact with the onboarding experiences you create, giving you insights into what works and what doesn’t. This way, you can continually improve and refine your approach, ensuring your users get the help they need when they need it.

For SaaS buyers, Appcues represents an opportunity to enhance user satisfaction and reduce the time it takes for users to become proficient with your software. It helps you make a better first impression and fosters a smoother customer journey, all without the technical overhead. By focusing on user engagement from the start, Appcues empowers you to turn users into loyal customers who fully appreciate and leverage your product.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Customizable onboarding
  • User-friendly design
  • Detailed analytics
  • Engaging tutorials
  • No coding needed

Cons

  • Limited free plan
  • Pricey for startups
  • Learning curve
  • Basic templates
  • Integration issues

Reviews

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