Company Overview

About Improvado

Improvado Details

Founded

2015

Revenue

$10M

Funding

$38M

Team Size

110

What SIA Thinks

Improvado is designed to help businesses make data-driven decisions more efficiently. If you're managing a company in today's digital age, you're likely dealing with a lot of data from multiple sources—social media platforms, ad networks, web analytics, CRM systems, and more. Keeping track of all this information can be overwhelming and time-consuming. That's where Improvado steps in.

Improvado simplifies the process of collecting, normalizing, and visualizing marketing data. Instead of spending hours manually pulling reports and organizing spreadsheets, you can automate these tasks with Improvado. The software integrates with a wide range of marketing platforms and tools, gathering data into one central hub. This means you get a clear overview of your marketing performance without the hassle of dealing with fragmented data.

One of the biggest benefits of using Improvado is its user-friendly interface. You don't need to be a tech expert to navigate through the features. It allows you to create customized dashboards that give you real-time insights into your marketing activities. These dashboards can be easily shared with your team, making collaboration smoother and faster.

Moreover, Improvado is flexible enough to grow with your business. Whether you're a startup just getting started or a well-established company, the platform can scale according to your needs. It provides options for custom metrics and dimensions, so you can analyze the data that matters most to your specific business goals.

In essence, Improvado helps you save time, reduce errors, and make better decisions by giving you a unified view of all your marketing data. This way, you can focus more on strategy and less on the nitty-gritty details of data management.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Time-saving features
  • Affordable pricing
  • Cost effective
  • Easy integration
  • Scalable solution

Cons

  • Limited customization
  • Learning curve
  • Complex setup
  • Data delays
  • High initial cost

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