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Marketo Sales Connect (formerly ToutApp)

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Company Overview

About Marketo Sales Connect (formerly ToutApp)

Marketo Sales Connect (formerly ToutApp) Details

What SIA Thinks

Marketo Sales Connect, formerly known as ToutApp, is designed to make life easier for sales teams by simplifying and streamlining communication with prospective customers. Think of it as your personal assistant that helps you manage all your emails, calls, and meetings more effectively. With Marketo Sales Connect, you can create email templates that you can reuse, saving time on crafting new messages for every prospect. Plus, you can track the performance of your emails—seeing who opens them and clicks on links—so you can focus on the leads that are most engaged.

One of the best parts about Marketo Sales Connect is its ability to help you schedule emails, calls, and follow-ups. You can set reminders for yourself to touch base with a prospect at just the right time. It integrates seamlessly with your existing mailbox, so there's no need to switch between different platforms or tools. Everything you need is in one place, making your daily workflow smoother and more organized.

For teams, Marketo Sales Connect offers insights into how the group is performing as a whole. Managers can track which email templates are getting the best response rates and share these insights with the entire team, allowing everyone to benefit from what's working. This makes it easier to identify and correct any weak spots in your communication strategy.

The software also makes it easy to set up meetings by allowing prospects to choose from available time slots, eliminating the back-and-forth of scheduling. This feature alone can save you a significant amount of time and help you book appointments more quickly.

In essence, Marketo Sales Connect is all about helping you be more efficient and effective in your sales efforts, from the first touchpoint with a prospect to setting up that crucial meeting. If you're looking for a way to streamline your sales communication and get better results, this tool is definitely worth considering.

Pros and Cons

Pros

  • Improves productivity
  • Customizable templates
  • Streamlines emails
  • User-friendly
  • Easy integration

Cons

  • Complex interface
  • Expensive tool
  • Steep learning curve
  • Limited reporting
  • Occasional bugs

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