Company Overview

About Parse.ly

Parse.ly Details

Founded

2009

Revenue

$9M

Funding

$13M

Team Size

51

What SIA Thinks

Parse.ly is a content analytics platform designed to help organizations understand their audience and improve their content strategy. With Parse.ly, businesses can track what content is resonating with readers and use that information to make data-driven decisions.

The software provides easy-to-read reports and dashboards that give insights into which articles, blog posts, or videos are performing well and why. By understanding reader behavior and preferences, content creators can tailor their efforts to better meet audience interests and needs.

Parse.ly integrates smoothly with popular publishing tools, making it a convenient addition to your existing workflow. It’s built to be user-friendly, allowing teams to access valuable insights without needing a deep technical background. Whether you’re a journalist, marketer, or content manager, Parse.ly offers actionable data that can help you refine your strategy to achieve better engagement and reach.

Furthermore, Parse.ly supports real-time analytics, enabling you to see how your content is performing at any given moment. This immediate feedback allows for quick adjustments and timely decisions, ensuring your content remains relevant and effective.

Overall, Parse.ly aims to empower content teams to create more impactful content by providing them with the information they need to understand their audience better. If your goal is to enhance your content strategy through analytics, Parse.ly offers a straightforward, insightful solution.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Content insights
  • Easy integration
  • User-friendly interface
  • Custom reports
  • Real-time analytics

Cons

  • Limited customization
  • Learning curve
  • Feature limitations
  • Occasional lags
  • Pricing concerns

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