Company Overview

About WhatCounts

WhatCounts Details

Founded

2000

Revenue

$10M

Funding

$12M

Team Size

39

What SIA Thinks

WhatCounts is an intuitive email marketing platform designed to help businesses streamline their communication and connect with their audience more effectively. Whether you're a small startup or a large enterprise, WhatCounts focuses on making email campaigns simple to create, manage, and execute, allowing you to focus more on your business and less on the technical details.

One of the key strengths of WhatCounts is its user-friendly interface. It’s designed for marketers who may not have a deep technical background but still need powerful tools to reach their audience. With a straightforward drag-and-drop editor, crafting visually appealing emails becomes a breeze. The platform also provides a wide array of pre-designed templates, so you don’t have to start from scratch unless you want to.

Segmentation and targeting are critical in email marketing, and WhatCounts excels in these areas. It enables you to segment your mailing list based on various criteria, ensuring that your messages are relevant to each recipient. This helps in improving open rates and engagement, leading to better campaign performance overall.

Automation is another strong feature of WhatCounts. You can set up automated campaigns that trigger based on specific actions or times, such as welcome emails for new subscribers or re-engagement campaigns for inactive users. This automation saves you time and effort while keeping your audience engaged.

For businesses concerned about metrics and performance, WhatCounts offers comprehensive reporting tools. You can track open rates, click-through rates, and other key metrics to measure the success of your campaigns. These insights can guide future email strategies, helping you to continuously improve and adapt to your audience’s needs.

With its focus on ease of use, segmentation, automation, and analytics, WhatCounts is a solid choice for businesses looking to enhance their email marketing efforts without getting bogged down in complexity.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Customizable templates
  • Analytics insights
  • Scheduling tools
  • User-friendly
  • Personalized messaging

Cons

  • Limited integrations
  • Occasional glitches
  • Complex pricing
  • Learning curve
  • No free plan

Reviews

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