Clay vs Keyplay: Which Sales AI Agents Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Clay vs Keyplay, in 15 seconds
Choose Clay if…
- You want the lower entry price
- You need a genuinely free plan
- You depend on a broad integration ecosystem
- You need the broader feature set
Choose Keyplay if…
- You prefer Keyplay's approach and ecosystem
Head-to-Head Scorecard
How Clay and Keyplay score
Clay leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ClayNo reviewsKeyplayNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Clay0Keyplay0 - Clay
Entry Pricing
Lowest published starting price (free plan = lowest)
Clay$149/moKeyplayCustom - Clay
Free Access
Availability of a free plan and/or free trial
ClayFree plan + trialKeyplayFree trial - Clay
Integrations
Number of listed third-party integrations
Clay7Keyplay6 - Clay
Features
Number of listed product capabilities
Clay8Keyplay5 - Even
AI Features
Capabilities mentioning AI, automation or ML
Clay1Keyplay1 - Even
Security & Compliance
Number of listed compliance certifications
Clay2Keyplay2 - Even
Platforms & Deployment
Supported platforms and deployment options
Clay4Keyplay4
Feature Comparison
Clay vs Keyplay feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Clay
KeyplayPricing Comparison
Clay vs Keyplay pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Clay
$149/mo to start- Core enrichment credits
- Claygent access
- Basic workflows
- More enrichment credits
- Signals & ad sync
- Email sequencer
- CRM integrations
Keyplay
Custom to start- Higher usage limits
- Email support
- Integrations
- ICP account scoring
- SSO and admin controls
- Everything in Pro
- Dedicated support
- Lookalike discovery
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Clay vs Keyplay: strengths and trade-offs
Clay
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (7)
- Compliance: SOC 2, GDPR
- Public API available
Cons
Keyplay
Pros
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Clay vs Keyplay?
Startups
Clay
Clay keeps early-stage costs lowest with its entry tier.
Small businesses
Clay
Clay offers the most accessible pricing for lean teams.
Agencies
Clay
Clay connects to more tools for multi-client workflows.
Enterprises
Clay
Clay leads on compliance and breadth for complex needs.
Ecommerce
Clay
Clay integrates with more of the commerce stack.
SaaS companies
Clay
Clay is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Clay (4)
Only in Keyplay (3)
Keep Exploring
Other alternatives worth considering
Similar sales ai agents products buyers compare alongside Clay and Keyplay.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Clay and Keyplay against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationClay vs Keyplay, Frequently Asked Questions
What is the difference between Clay and Keyplay?
Clay and Keyplay are both Sales AI Agents solutions. Clay is rated 0.0/5 by 0 users, while Keyplay is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Clay or Keyplay?
Based on user ratings, Clay scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Clay or Keyplay?
Clay is the more affordable option, starting at $149/month.
Does Clay or Keyplay have a free plan?
Clay offers a free plan. Keyplay does not have a free tier but does offer a free trial.
Can I switch from Clay to Keyplay?
Switching between Clay and Keyplay is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Clay vs Keyplay?
Clay is best suited for teams that prioritise enterprise features. Keyplay works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Clay vs Keyplay
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Clay
Clay has the friendliest entry point for new teams.
Best for Enterprise
Clay
Clay leads on compliance and feature breadth.
Best Value
Clay
Clay delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.