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Conversational commerce on WhatsApp
Charles is a WhatsApp commerce AI agent offering a conversational commerce platform for WhatsApp marketing, sales and AI shopping assistants. Founded in 2019 and based in Berlin, Germany, Charles helps D2C brands in Europe automate WhatsApp commerce work and get results faster.
Charles takes text as input and produces text and rich media. It combines large language models with task-specific AI, with the vendor managing prompts, models and updates. It connects to tools such as WhatsApp, Instagram, Facebook Messenger and Shopify, so the agent works inside existing workflows.
Charles is built for D2C brands in Europe. It suits teams that want WhatsApp campaigns and AI shopping assistant without adding headcount, while keeping people in control of review and final decisions.
Charles is often compared with Superchat. Charles stands out for WhatsApp campaigns and journeys and automations. The right choice depends on your workflow, integrations and budget, so compare both on a real task.
Pricing Model
Subscription
Starting Price
Contact vendor
Free Options
Free trial
Charles for individuals and growing teams. See hello-charles.com for current pricing.
Charles for larger organizations with security and admin needs. Contact sales for a quote.
| Feature | Pro Popular | Enterprise |
|---|---|---|
| WhatsApp campaigns | , | |
| AI shopping assistant | , | |
| Higher usage limits | , | |
| Integrations | , | |
| Email support | , | |
| Everything in Pro | , | |
| Journeys and automations | , | |
| Shopify integration | , | |
| SSO and admin controls | , | |
| Dedicated support | , |
Other
Marketing
Communication
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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