FLYR

What is FLYR?

FLYR is an Offer and Order platform for airline retailing that operates on top of legacy passenger service systems without a full replacement. It covers offer management, order management and delivery, with AI-driven dynamic pricing of offers.

Key capabilities of FLYR

• Offer Suite: Offer management and optimization for airline products.
• Order Suite: End-to-end order management.
• Deliver Suite: Order-based delivery management.
• Dynamic Offers: AI-driven real-time pricing of offers.
• Shopping Cart: Omnichannel multi-product trip planning in one cart.
• Marketplace: Sells non-air items such as hotels and ground transport.
• Legacy Translator: Connects orders to legacy systems.

How FLYR works

FLYR uses a layered architecture that sits between an airline legacy PSS and modern retail front ends. Orders created in the FLYR layer are translated into the formats legacy systems expect, so airlines can adopt modules such as dynamic offers or a shopping cart one at a time. The vendor describes this as modular retailing with value in quarters, not years.

Who uses FLYR?

Airlines moving from ticket-based to offer and order retailing. The vendor names Virgin Atlantic, Azul, Air New Zealand, Avianca and Riyadh Air as customers.

FLYR pricing

FLYR does not publish pricing. Contracts for airlines are enterprise agreements negotiated with the vendor.

FLYR alternatives

Seeq, Nixtla and Unit8 are analytics and forecasting tools, not airline retailing platforms. FLYR is purpose-built for airline offer and order management.