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AI assistant for CRM hygiene
Luru is a CRM assistant AI agent offering an AI assistant that keeps Salesforce and HubSpot updated from Slack, notes and meetings. Founded in 2021 and based in Bengaluru, India, Luru helps account executives and RevOps automate CRM assistant work and get results faster.
Luru takes text, audio and CRM data as input and produces text and CRM data. It combines large language models with task-specific AI, with the vendor managing prompts, models and updates. It connects to tools such as Salesforce, HubSpot, LinkedIn and Gmail, so the agent works inside existing workflows.
Luru is built for account executives and RevOps. It suits teams that want CRM updates from Slack and meeting note capture without adding headcount, while keeping people in control of review and final decisions.
Luru is often compared with Scratchpad. Luru stands out for CRM updates from Slack and pipeline views. The right choice depends on your workflow, integrations and budget, so compare both on a real task.
Pricing Model
Subscription
Starting Price
Contact vendor
Free Options
Free trial
Luru for individuals and growing teams. See luru.app for current pricing.
Luru for larger organizations with security and admin needs. Contact sales for a quote.
| Feature | Pro Popular | Enterprise |
|---|---|---|
| CRM updates from Slack | , | |
| Meeting note capture | , | |
| Higher usage limits | , | |
| Integrations | , | |
| Email support | , | |
| Everything in Pro | , | |
| Pipeline views | , | |
| Deal alerts | , | |
| SSO and admin controls | , | |
| Dedicated support | , |
Other
CRM
Communication
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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