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Semrush is an online visibility platform that combines SEO tools with AI search visibility tracking. Its current plans bundle position tracking, site audits and AI visibility monitoring, with limits on websites, keywords and daily AI prompts.
You add a website or project and Semrush tracks keywords, audits the site and monitors how your brand appears in AI search. Plan tiers raise the number of websites, tracked keywords and AI prompts, and add-ons cover extra users, lead generation and reporting.
SEO professionals, marketers and agencies use it. The vendor offers Enterprise with custom pricing for multi-brand organizations that need unlimited projects and dedicated support.
Pricing listed with annual billing is SEO at $117.33 a month, Starter at $165.17, Pro+ at $248.17 and Advanced at $455.67. A Free plan has a demo project with 10 daily reports, and a 7-day free trial needs no credit card.
Alternatives include SE Ranking for rank tracking, Outranking for content, SEO.ai for AI content, Alli AI for on-page automation, and RankIQ for blogger keywords.
Pricing Model
FREEMIUM
Starting Price
$117/mo
Free Options
Free version, Free trial
| Feature | Free | SEO | Starter | Pro+ Popular | Advanced | Custom |
|---|---|---|---|---|---|---|
| Demo project | , | , | , | , | , | |
| 10 daily reports across vital tools | , | , | , | , | , | |
| Billed annually | , | , | ||||
| 5 websites, 500 tracked keywords | , | , | , | , | , | |
| 5 websites, 500 keywords, 50 AI prompts a day, MCP access | , | , | , | , | , | |
| 15 websites, 1,500 keywords, 100 AI prompts, content optimization | , | , | , | , | , | |
| 40 websites, 5,000 keywords, 200 AI prompts | , | , | , | , | , | |
| API access, Share of Voice | , | , | , | , | , | |
| Enterprise: unlimited projects, dedicated support | , | , | , | , | , |
Other
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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AI SEO content platform for briefs, optimization and drafts
