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Afi vs Rubrik: Which Backup & Recovery Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Afi
Afi
Rating
,
Reviews
0
From
Custom

in Backup & Recovery

Rubrik
Rubrik
Leads 2/9
Rating
,
Reviews
0
From
Custom

in Backup & Recovery

Jump to scorecard Ask SIA

The Short Answer

Afi vs Rubrik, in 15 seconds

Choose Afi if…

  • You have strict security & compliance needs

Choose Rubrik if…

  • You need the broader feature set

Head-to-Head Scorecard

How Afi and Rubrik score

Rubrik leads on 2 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Afi
    No reviews
    Rubrik
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Afi
    0
    Rubrik
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Afi
    Custom
    Rubrik
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Even
    Afi
    Free trial
    Rubrik
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    Afi
    6
    Rubrik
    6

  • Features

    Number of listed product capabilities

    Rubrik
    Afi
    0
    Rubrik
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Afi
    ,
    Rubrik
    ,

  • Security & Compliance

    Number of listed compliance certifications

    Afi
    Afi
    4
    Rubrik
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    Rubrik
    Afi
    4
    Rubrik
    5

Feature Comparison

Afi vs Rubrik feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Afi
Rubrik
Overview
User rating
,
,
Pricing model
Quote-based
Custom
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
,
Backup & instant recoveryImmutable backupsRansomware detectionSensitive-data discoveryCyber recovery orchestrationThreat analytics
AI features
,
,
Integrations & API
Integrations
Microsoft 365Google WorkspaceSalesforceVMwareAWSAzure
VMwareAWSAzureMicrosoft 365SalesforceServiceNow
Public API
Platforms
Deployment
CloudSaaS
CloudSaaSOn-Premise
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2ISO 27001GDPRHIPAA
SOC 2ISO 27001FedRAMP
Vendor
Company
,
,
Verified
Founded
2019
,
Headquarters
San Francisco, California, USA
,

Pricing Comparison

Afi vs Rubrik pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Afi

Custom to start
ProfessionalCustom
  • Google Workspace backup
  • Analytics and reporting
  • Standard support
  • Microsoft 365 backup
EnterpriseCustom
  • Advanced security and controls
  • Kubernetes backup
  • ransomware protection
  • Everything in Professional

Rubrik

Custom to start
Enterprise EditionCustom
  • Backup & recovery
  • Immutable backups
  • Capacity-based
  • Ransomware protection
Security CloudCustom
  • Data threat analytics
  • Sensitive-data discovery
  • Cyber recovery
  • Cloud & SaaS

Total cost of ownership factors

Free planAfi Rubrik
Free trial to evaluateAfi Rubrik
Transparent published pricingAfi Rubrik
Public API (build vs. buy add-ons)Afi Rubrik

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Afi vs Rubrik: strengths and trade-offs

Afi

Pros

  • Free trial offered
  • Compliance: SOC 2, ISO 27001, GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Rubrik

Pros

  • Free trial offered
  • Compliance: SOC 2, ISO 27001, FedRAMP
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Afi vs Rubrik?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Rubrik

Rubrik connects to more tools for multi-client workflows.

Enterprises

Afi

Afi leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Rubrik

Rubrik is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (5)

Microsoft 365SalesforceVMwareAWSAzure

Only in Afi (1)

Google Workspace

Only in Rubrik (1)

ServiceNow

Keep Exploring

Other alternatives worth considering

Similar backup & recovery products buyers compare alongside Afi and Rubrik.

Cohesity

Cohesity

Custom
Veeam

Veeam

Free
Druva

Druva

Custom
Backblaze

Backblaze

Custom
Dropsuite

Dropsuite

Custom
Acronis

Acronis

Custom
More Afi alternatives →More Rubrik alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Afi and Rubrik against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Afi vs Rubrik, Frequently Asked Questions

What is the difference between Afi and Rubrik?

Afi and Rubrik are both Backup & Recovery solutions. Afi is rated 0.0/5 by 0 users, while Rubrik is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Afi or Rubrik?

Based on user ratings, Afi scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Afi or Rubrik?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Afi or Rubrik have a free plan?

Neither Afi nor Rubrik currently offers a free plan, but Afi provides a free trial.

Can I switch from Afi to Rubrik?

Switching between Afi and Rubrik is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Afi vs Rubrik?

Afi is best suited for teams that prioritise enterprise features. Rubrik works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Afi vs Rubrik

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

Afi

Afi leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Afi and Rubrik?

Visit Afi Visit Rubrik Ask SIA
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