Northbeam vs Wicked Reports: Which Marketing Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
- Rating
- ,
- Reviews
- 0
- From
- $1,000/mo
The Short Answer
Northbeam vs Wicked Reports, in 15 seconds
Choose Northbeam if…
- You want the lower entry price
- You need the broader feature set
Choose Wicked Reports if…
- You want to trial before paying
Head-to-Head Scorecard
How Northbeam and Wicked Reports score
It's evenly matched, each leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
NorthbeamNo reviewsWickedNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Northbeam0Wicked0 - Northbeam
Entry Pricing
Lowest published starting price (free plan = lowest)
Northbeam$1,000/moWickedCustom - Wicked Reports
Free Access
Availability of a free plan and/or free trial
NorthbeamPaid onlyWickedFree trial - Even
Integrations
Number of listed third-party integrations
Northbeam6Wicked6 - Northbeam
Features
Number of listed product capabilities
Northbeam6Wicked0 - Even
AI Features
Capabilities mentioning AI, automation or ML
Northbeam,Wicked, - Even
Security & Compliance
Number of listed compliance certifications
Northbeam2Wicked2 - Wicked Reports
Platforms & Deployment
Supported platforms and deployment options
Northbeam3Wicked4
Feature Comparison
Northbeam vs Wicked Reports feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Northbeam
Wicked ReportsPricing Comparison
Northbeam vs Wicked Reports pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Northbeam
$1,000/mo to start- Multi-touch attribution
- Media mix modeling
- Creative analytics
- Forecasting
- Higher data volume
- Advanced modeling
- Priority support
- Custom integrations
Wicked Reports
Custom to start- Analytics and reporting
- Integrations
- new vs repeat customer ROI
- multi-touch attribution models
- CRM integration
- Facebook ad optimization
- Dedicated support and onboarding
- Everything in Professional
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Northbeam vs Wicked Reports: strengths and trade-offs
Northbeam
Pros
- Compliance: SOC 2 Type II, GDPR
- Public API available
Cons
- No free plan
- No free trial
Wicked Reports
Pros
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use Northbeam vs Wicked Reports?
Startups
Northbeam
Northbeam keeps early-stage costs lowest with its entry tier.
Small businesses
Northbeam
Northbeam offers the most accessible pricing for lean teams.
Agencies
Northbeam
Northbeam connects to more tools for multi-client workflows.
Enterprises
Northbeam
Northbeam leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Northbeam
Northbeam is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (5)
Only in Northbeam (1)
Only in Wicked Reports (1)
Keep Exploring
Other alternatives worth considering
Similar marketing analytics products buyers compare alongside Northbeam and Wicked Reports.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Northbeam and Wicked Reports against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationNorthbeam vs Wicked Reports, Frequently Asked Questions
What is the difference between Northbeam and Wicked Reports?
Northbeam and Wicked Reports are both software solutions. Northbeam is rated 0.0/5 by 0 users, while Wicked Reports is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Northbeam or Wicked Reports?
Based on user ratings, Northbeam scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Northbeam or Wicked Reports?
Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.
Does Northbeam or Wicked Reports have a free plan?
Neither Northbeam nor Wicked Reports currently offers a free plan, but Wicked Reports provides a free trial.
Can I switch from Northbeam to Wicked Reports?
Switching between Northbeam and Wicked Reports is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Northbeam vs Wicked Reports?
Northbeam is best suited for teams that prioritise enterprise features. Wicked Reports works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Northbeam vs Wicked Reports
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Northbeam
Northbeam has the friendliest entry point for new teams.
Best for Enterprise
Northbeam
Northbeam leads on compliance and feature breadth.
Best Value
Northbeam
Northbeam delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.