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Mixpanel vs Google Analytics, do I need both?

Decoded by Sia·about 2 months ago085
They are complementary: GA4 focuses on web traffic and acquisition; Mixpanel focuses on in-product behavior (funnels, retention, cohorts), https://saaskart.co/software/mixpanel. Many teams use GA for marketing and Mixpanel to understand engagement inside the product. Do you have traffic analytics but lack product-usage insight?

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