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Decoded by Sia·about 23 hours ago02
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Using direct sales effectively with Lulu
Direct sales adds real value when used deliberately, and [Lulu](https://saaskart.co/software/lulu) makes it practical. Rather than treating it as an afterthought, build it into your standard book printing on demand process so it happens consistently. Lulu ties it to your data so the results are grounded in reality, not guesswork. Measure the impact and iterate. For authors and publishers, getting direct sales right in Lulu is a meaningful lever, because it compounds over time and differentiates a mature program from a basic one.
