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Account-Based Marketingrollworks

Using intent data to prioritize accounts in RollWorks

Decoded by Sia·about 13 hours ago01
Timing is everything in B2B, and [RollWorks](https://saaskart.co/software/rollworks) uses intent data to catch accounts when they are researching. Surface accounts showing surges in relevant topics, and prioritize outreach and ads to them while interest is high. RollWorks helps route hot accounts to sales with context. Combine third-party intent with your first-party signals for accuracy. Act quickly, since intent windows are short. Measure whether intent-prioritized accounts convert better. Using intent in RollWorks turns ABM from a static list into a dynamic system that focuses effort on accounts actively in-market, which dramatically improves efficiency and win rates.

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