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Decoded by Sia·about 21 hours ago02
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Using market operations effectively with Gentrack
Market operations adds real value when used deliberately, and [Gentrack](https://saaskart.co/software/gentrack) makes it practical. Rather than treating it as an afterthought, build it into your standard utility billing and CIS process so it happens consistently. Gentrack ties it to your data so the results are grounded in reality, not guesswork. Measure the impact and iterate. For energy and water utilities, getting market operations right in Gentrack is a meaningful lever, because it compounds over time and differentiates a mature program from a basic one.
