Cloudinary

Cloudinary is a media management platform and API that handles the entire lifecycle of images and video for websites and apps — upload, storage, transformation, optimization, and fast delivery via CDN. Developers upload media once, then use URL-based transformations to resize, crop, format, watermark, and optimize on the fly, so a single asset can be delivered perfectly for any device, layout, or format without manual editing. Automatic format selection (WebP/AVIF) and quality optimization improve page speed and reduce bandwidth.

Beyond the developer APIs, Cloudinary provides a digital asset management (DAM) layer for teams to organize, search, and collaborate on media, plus AI-powered features like automatic tagging, background removal, content-aware cropping, and generative editing. Video capabilities include adaptive streaming, transcoding, and player tools, and product/e-commerce features support rich media at scale. SDKs for major languages and frameworks, plus integrations with commerce and CMS platforms, make it a common media backbone for developer teams and marketers alike.

Cloudinary serves developers, e-commerce brands, and marketing teams that manage large volumes of visual media. Pricing is credit-based (1 credit ≈ 1,000 transformations, 1 GB storage, or 1 GB bandwidth): a Free plan (about 25 credits/month), Plus around $89/month (225 credits), Advanced around $224/month (600 credits), and custom Enterprise, with usage beyond credits billed as overage. It competes with imgix, Bynder, ImageKit, and Mux (for video), differentiating on combined transformation APIs plus DAM and AI media features.