Liaison

What is Liaison?

Liaison is a higher education admissions and enrollment technology company offering application processing, enrollment marketing, CRM and AI analytics. Its Centralized Application Service (CAS) platforms process applications for health professions, graduate and undergraduate programs. The vendor says more than 1,500 institutions use it.

Key features of Liaison

• CAS: Centralized Application Service for admissions, including Health Professions CAS, GradCAS, PostbacCAS, UniCAS and ResidencyCAS.
• SlideRoom: multimedia portfolio submissions.
• TargetX and Outcomes: CRM products for enrollment and student engagement.
• Othot: AI for enrollment management analytics.
• Liaison Search and marketing services: find and reach prospective students.
• Productivity tools: Time2Track and WebAdMIT.

How Liaison works

Applicants submit once to a CAS, institutions review in the admissions tools, and CRM and analytics products support recruiting and yield. Othot models predict enrollment behavior and guide aid decisions.

Who uses Liaison?

Customers include health professions associations, individual institutions, state systems, community colleges, and graduate and undergraduate programs.

Liaison pricing

Liaison does not publish pricing; buyers request a demo.

Liaison integrations

The vendor says its CRM products integrate with campus systems but does not name specific integrations.

Liaison alternatives

Ocelot focuses on chatbots and messaging for student support rather than applications. EdSights is a text-based student engagement and retention tool. TargetX is part of Liaison, while PowerSchool is mainly a K-12 student information vendor.