Mailchimp

Mailchimp is an email marketing and automation platform that helps businesses grow audiences and turn them into customers. Teams build and segment audiences, design campaigns with a drag-and-drop editor and templates, and send newsletters, promotions, and transactional messages, all while tracking opens, clicks, and revenue. Its approachable interface made it a default choice for small businesses, and it has expanded into a broader marketing suite over time.

Automation is central to the platform. Customer Journey Builder creates multi-step, behavior-triggered flows — welcome series, abandoned-cart recovery, re-engagement — while segmentation, predictive insights, and send-time optimization improve targeting. Mailchimp also offers landing pages, forms and pop-ups, basic websites, and social and SMS add-ons, plus AI tools (via Intuit Assist) that help generate content, subject lines, and campaign ideas. Deep e-commerce integrations tie sends to revenue.

Owned by Intuit, Mailchimp serves solopreneurs, SMBs, and growing marketing teams, integrating with Shopify, WooCommerce, Salesforce, Canva, and hundreds more. Pricing is based on contact count with four tiers — a limited Free plan, then Essentials, Standard, and Premium — where cost scales as your audience grows and higher tiers unlock advanced automation, comparative reporting, and support. It competes with Brevo, MailerLite, Klaviyo, Constant Contact, and ActiveCampaign, differentiating on ease of use and its all-in-one breadth.