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Social media management, engagement, and analytics platform
Sprout Social is an all-in-one social media management platform used by brands and agencies to plan, publish, engage, and measure across social networks from one place. Its unified Smart Inbox pulls messages, comments, mentions, and reviews from Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and more into a single stream, so teams respond quickly and never miss a conversation. Publishing tools with a visual calendar, approval workflows, and optimal-send-time suggestions keep content organized and on-brand.
Beyond scheduling, Sprout is known for depth in analytics and social listening. Rich reports cover performance, competitor benchmarking, and paid/organic results, and its listening product surfaces trends, sentiment, and share of voice from across social. Sprout also spans social customer care with case management and CRM-like contact history, employee advocacy, review management, and AI features that assist with content, sentiment, and response suggestions. Integrations connect it to Salesforce, HubSpot, Zendesk, and more.
Sprout Social serves mid-market and enterprise marketing, social, and customer-care teams that want a polished, analytics-strong platform, with roles and governance at scale. Pricing is per user per month on annual terms — Standard around $199, Professional around $299, and Advanced around $399, with Enterprise custom-quoted and add-ons for listening and advocacy. It competes with Hootsuite, Buffer, Sprinklr, and Later, differentiating on analytics depth, social listening, and customer-care capabilities.
Pricing Model
Per user, subscription
Starting Price
$199/mo
Free Options
Free trial
Per user billed annually. Core management for up to 5 profiles.
Per user billed annually. For growing teams.
Per user billed annually. Adds automation and care.
For large organizations; adds listening and advocacy.
| Feature | Standard | Professional Popular | Advanced | Enterprise |
|---|---|---|---|---|
| 5 social profiles | — | — | — | |
| Smart Inbox | — | — | — | |
| Publishing and scheduling | — | — | — | |
| Review management | — | — | — | |
| Basic reporting | — | — | — | |
| Unlimited profiles | — | — | — | |
| Competitive reports | — | — | — | |
| Custom workflows | — | — | — | |
| Trends and hashtag analysis | — | — | — | |
| Scheduling for optimal times | — | — | — | |
| Everything in Professional | — | — | — | |
| Chatbots and automation | — | — | — | |
| Digital asset library | — | — | — | |
| Sentiment analysis | — | — | — | |
| Helpdesk integrations | — | — | — | |
| Advanced social listening | — | — | — | |
| Employee advocacy | — | — | — | |
| SSO and governance | — | — | — | |
| Dedicated support | — | — | — | |
| Custom onboarding | — | — | — |
Other
CRM
Communication
Analytics
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Your social media workspace, connected to every platform you use
The affordable social media management and scheduling tool.
Social media management and influencer marketing made easy.
Quick comparisons
