Wix

Wix is a cloud-based website builder that lets anyone create a professional website without writing code. Its drag-and-drop editor gives pixel-level control over design, while a huge template library, App Market, and built-in hosting and security make it fast to launch sites, online stores, blogs, portfolios, and booking pages. Wix ADI and its newer AI website builder can generate a tailored starting site from a few questions, lowering the barrier further for beginners and small businesses.

Beyond the classic editor, Wix has expanded into a full business platform. Wix Stores adds ecommerce with products, checkout, and inventory; Wix Bookings handles appointments and services; and integrated tools cover email marketing, SEO, blogging, memberships, and payments (Wix Payments). For more advanced users, Wix Studio offers responsive design and developer capabilities, and Velo enables custom code and databases. Analytics, marketing, and a growing set of AI features (content, images, and assistants) round out the platform.

Wix serves individuals, freelancers, and small-to-midsize businesses that want an all-in-one, easy website and online-presence tool. Pricing includes a free plan (with Wix ads and a Wix subdomain) and paid plans billed annually — roughly Light around $17, Core around $29, Business around $39, and Business Elite around $159 per month — with commerce features from the Core plan up and a free custom domain for the first year. It competes with Squarespace, WordPress/WooCommerce, Shopify, and GoDaddy, differentiating on design flexibility and all-in-one ease.