Shopify Sidekick

What is Shopify Sidekick?

Shopify Sidekick is an AI-enabled commerce assistant built into the Shopify admin to help merchants start, run and grow a business. Shopify describes it as a launch team in one tool.

Key capabilities of Shopify Sidekick

• Designer: Creates custom store designs from your ideas.
• Photo Editor: Turns regular photos into product images.
• Writer: Generates SEO-optimized product descriptions and marketing copy.
• Tech Support: Handles domain setup and store configuration.
• Marketer: Creates social content and campaigns.
• Store operations: Helps with inventory, pricing analysis, email campaigns and shipping setup.
• Multilingual: Adapts to the store language settings.

How Shopify Sidekick works

Merchants open Sidekick from the purple glasses icon in the Shopify admin and describe a task in plain language. It works through five personas, from designer to marketer. It respects staff permissions, so team members only reach data they are authorized to view.

Who uses Shopify Sidekick?

Sidekick is used by Shopify merchants, from new entrepreneurs setting up a first store to teams managing day-to-day operations.

Shopify Sidekick pricing

Sidekick is included with your Shopify plan at no additional cost. Feature availability and usage limits vary by plan tier.

Shopify Sidekick alternatives

Alternatives include Shopify Magic features, which cover content generation in the same admin, Jasper, which is a general marketing writing tool, and Gorgias, which focuses on e-commerce support.