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Apollo.io vs Luru: Which Sales AI Agents Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Apollo.io
Apollo.io
Leads 4/9
Rating
,
Reviews
0
From
$49/mo

in Sales AI Agents

Luru
Luru
Rating
,
Reviews
0
From
Custom

in Sales AI Agents

Jump to scorecard Ask SIA

The Short Answer

Apollo.io vs Luru, in 15 seconds

Choose Apollo.io if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You depend on a broad integration ecosystem
  • You want deeper AI and automation features

Choose Luru if…

  • You want to trial before paying

Head-to-Head Scorecard

How Apollo.io and Luru score

Apollo.io leads on 4 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Apollo.io
    No reviews
    Luru
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Apollo.io
    0
    Luru
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Apollo.io
    Apollo.io
    $49/mo
    Luru
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Even
    Apollo.io
    Free plan
    Luru
    Free trial

  • Integrations

    Number of listed third-party integrations

    Apollo.io
    Apollo.io
    7
    Luru
    6

  • Features

    Number of listed product capabilities

    Apollo.io
    Apollo.io
    8
    Luru
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Apollo.io
    Apollo.io
    3
    Luru
    ,

  • Security & Compliance

    Number of listed compliance certifications

    Even
    Apollo.io
    2
    Luru
    2

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Apollo.io
    4
    Luru
    4

Feature Comparison

Apollo.io vs Luru feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Apollo.io
Luru
Overview
User rating
,
,
Pricing model
Freemium
Subscription
Starting price
$49/mo
Custom
Free version
Free trial
Features
Key capabilities
230M+ contact & 30M+ company databaseAI multichannel prospectingAdvanced targeting & intent signalsAutomated outreach sequencesReal-time lead enrichmentInbound lead capture & routing+2
CRM updates from SlackMeeting note capturePipeline viewsDeal alertsCRM integrationAnalytics and reporting
AI features
AI multichannel prospectingAutomated outreach sequencesAI call summaries & conversation intelligence
,
Integrations & API
Integrations
SalesforceHubSpotChrome ExtensionLinkedInGmailOutlook+1
SalesforceHubSpotLinkedInGmailOutlookSlack
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2GDPR
SOC 2GDPR
Vendor
Company
,
,
Verified
Founded
2015
2021
Headquarters
San Francisco, California, USA
Bengaluru, India

Pricing Comparison

Apollo.io vs Luru pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Apollo.io

$49/mo to start
FreeFree
  • Limited email credits
  • Basic sequences
  • Chrome extension
PaidCustom
  • More credits & data
  • Advanced sequences
  • Conversation intelligence
  • CRM sync

Luru

Custom to start
ProCustom
  • Meeting note capture
  • Higher usage limits
  • Integrations
  • Email support
EnterpriseCustom
  • Everything in Pro
  • SSO and admin controls
  • Deal alerts
  • Dedicated support

Total cost of ownership factors

Free planApollo.io Luru
Free trial to evaluateApollo.io Luru
Transparent published pricingApollo.io Luru
Public API (build vs. buy add-ons)Apollo.io Luru

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Apollo.io vs Luru: strengths and trade-offs

Apollo.io

Pros

  • Free plan available
  • Broad integration ecosystem (7)
  • Compliance: SOC 2, GDPR
  • Stronger AI / automation features
  • Public API available

Cons

    Luru

    Pros

    • Free trial offered
    • Compliance: SOC 2, GDPR
    • Public API available

    Cons

    • No free plan
    • Pricing is quote-based (less transparent)
    • Fewer native integrations than the alternative

    Buyer Fit

    Who should use Apollo.io vs Luru?

    Startups

    Apollo.io

    Apollo.io keeps early-stage costs lowest with its entry tier.

    Small businesses

    Apollo.io

    Apollo.io offers the most accessible pricing for lean teams.

    Agencies

    Apollo.io

    Apollo.io connects to more tools for multi-client workflows.

    Enterprises

    Apollo.io

    Apollo.io leads on compliance and breadth for complex needs.

    Ecommerce

    Apollo.io

    Apollo.io integrates with more of the commerce stack.

    SaaS companies

    Apollo.io

    Apollo.io is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (6)

    SalesforceHubSpotLinkedInGmailOutlookSlack

    Only in Apollo.io (1)

    Chrome Extension

    Only in Luru (0)

    Keep Exploring

    Other alternatives worth considering

    Similar sales ai agents products buyers compare alongside Apollo.io and Luru.

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    Valley

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    Octave

    Custom
    Clarify

    Clarify

    Custom
    Salesloft

    Salesloft

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    6sense

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    More Apollo.io alternatives →More Luru alternatives →

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Apollo.io and Luru against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

    Get a personalised recommendation

    Apollo.io vs Luru, Frequently Asked Questions

    What is the difference between Apollo.io and Luru?

    Apollo.io and Luru are both Sales AI Agents solutions. Apollo.io is rated 0.0/5 by 0 users, while Luru is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Apollo.io or Luru?

    Based on user ratings, Apollo.io scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Apollo.io or Luru?

    Apollo.io is the more affordable option, starting at $49/month.

    Does Apollo.io or Luru have a free plan?

    Apollo.io offers a free plan. Luru does not have a free tier but does offer a free trial.

    Can I switch from Apollo.io to Luru?

    Switching between Apollo.io and Luru is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Apollo.io vs Luru?

    Apollo.io is best suited for teams that prioritise enterprise features. Luru works well for teams needing advanced capabilities.

    Our Verdict

    The bottom line on Apollo.io vs Luru

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Apollo.io

    Apollo.io has the friendliest entry point for new teams.

    Best for Enterprise

    Apollo.io

    Apollo.io leads on compliance and feature breadth.

    Best Value

    Apollo.io

    Apollo.io delivers the lowest cost to get started.

    Best AI Features

    Apollo.io

    Apollo.io ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

    Ready to decide between Apollo.io and Luru?

    Visit Apollo.io Visit Luru Ask SIA
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