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Apollo.io vs Wiza: Which Sales AI Agents Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Apollo.io
Apollo.io
Leads 3/9
Rating
,
Reviews
0
From
$49/mo

in Sales AI Agents

Wiza
Wiza
Rating
,
Reviews
0
From
Custom

in Lead Generation

Jump to scorecard Ask SIA

The Short Answer

Apollo.io vs Wiza, in 15 seconds

Choose Apollo.io if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want deeper AI and automation features
  • You need the broader feature set

Choose Wiza if…

  • You want to trial before paying
  • You depend on a broad integration ecosystem
  • You have strict security & compliance needs

Head-to-Head Scorecard

How Apollo.io and Wiza score

Apollo.io leads on 3 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Apollo.io
    No reviews
    Wiza
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Apollo.io
    0
    Wiza
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Apollo.io
    Apollo.io
    $49/mo
    Wiza
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Even
    Apollo.io
    Free plan
    Wiza
    Free trial

  • Integrations

    Number of listed third-party integrations

    Wiza
    Apollo.io
    3
    Wiza
    6

  • Features

    Number of listed product capabilities

    Apollo.io
    Apollo.io
    8
    Wiza
    0

  • AI Features

    Capabilities mentioning AI, automation or ML

    Apollo.io
    Apollo.io
    3
    Wiza
    ,

  • Security & Compliance

    Number of listed compliance certifications

    Wiza
    Apollo.io
    ,
    Wiza
    1

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Apollo.io
    4
    Wiza
    4

Feature Comparison

Apollo.io vs Wiza feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Apollo.io
Wiza
Overview
User rating
,
,
Pricing model
Freemium
Quote-based
Starting price
$49/mo
Custom
Free version
Free trial
Features
Key capabilities
230M+ contact & 30M+ company databaseAI multichannel prospectingAdvanced targeting & intent signalsAutomated outreach sequencesReal-time lead enrichmentInbound lead capture & routing+2
,
AI features
AI multichannel prospectingAutomated outreach sequencesAI call summaries & conversation intelligence
,
Integrations & API
Integrations
SalesforceHubSpotChrome Extension
HubSpotSalesforcePipedriveLinkedInZapierClay
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
,
GDPR
Vendor
Company
,
,
Verified
Founded
,
2018
Headquarters
,
Toronto, Ontario, Canada

Pricing Comparison

Apollo.io vs Wiza pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Apollo.io

$49/mo to start
FreeFree
  • Limited email credits
  • Basic sequences
  • Chrome extension
PaidCustom
  • More credits & data
  • Advanced sequences
  • Conversation intelligence
  • CRM sync

Wiza

Custom to start
ProfessionalCustom
  • Sales Navigator list export
  • Analytics and reporting
  • Standard support
  • verified emails and phones
EnterpriseCustom
  • Everything in Professional
  • CRM sync
  • enrichment API
  • Dedicated support and onboarding

Total cost of ownership factors

Free planApollo.io Wiza
Free trial to evaluateApollo.io Wiza
Transparent published pricingApollo.io Wiza
Public API (build vs. buy add-ons)Apollo.io Wiza

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Apollo.io vs Wiza: strengths and trade-offs

Apollo.io

Pros

  • Free plan available
  • Stronger AI / automation features
  • Public API available

Cons

  • Fewer native integrations than the alternative
  • No compliance certifications listed

Wiza

Pros

  • Free trial offered
  • Broad integration ecosystem (6)
  • Compliance: GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Apollo.io vs Wiza?

Startups

Apollo.io

Apollo.io keeps early-stage costs lowest with its entry tier.

Small businesses

Apollo.io

Apollo.io offers the most accessible pricing for lean teams.

Agencies

Wiza

Wiza connects to more tools for multi-client workflows.

Enterprises

Wiza

Wiza leads on compliance and breadth for complex needs.

Ecommerce

Wiza

Wiza integrates with more of the commerce stack.

SaaS companies

Apollo.io

Apollo.io is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (2)

SalesforceHubSpot

Only in Apollo.io (1)

Chrome Extension

Only in Wiza (4)

PipedriveLinkedInZapierClay

Keep Exploring

Other alternatives worth considering

Similar sales ai agents products buyers compare alongside Apollo.io and Wiza.

Lusha

Lusha

$36/mo
More Apollo.io alternatives →More Wiza alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Apollo.io and Wiza against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Apollo.io vs Wiza, Frequently Asked Questions

What is the difference between Apollo.io and Wiza?

Apollo.io and Wiza are both Sales AI Agents solutions. Apollo.io is rated 0.0/5 by 0 users, while Wiza is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Apollo.io or Wiza?

Based on user ratings, Apollo.io scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Apollo.io or Wiza?

Apollo.io is the more affordable option, starting at $49/month.

Does Apollo.io or Wiza have a free plan?

Apollo.io offers a free plan. Wiza does not have a free tier but does offer a free trial.

Can I switch from Apollo.io to Wiza?

Switching between Apollo.io and Wiza is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Apollo.io vs Wiza?

Apollo.io is best suited for teams that prioritise enterprise features. Wiza works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Apollo.io vs Wiza

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Apollo.io

Apollo.io has the friendliest entry point for new teams.

Best for Enterprise

Wiza

Wiza leads on compliance and feature breadth.

Best Value

Apollo.io

Apollo.io delivers the lowest cost to get started.

Best AI Features

Apollo.io

Apollo.io ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Apollo.io and Wiza?

Visit Apollo.io Visit Wiza Ask SIA
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