Beehiiv vs Ghost: Which Email Marketing Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Beehiiv vs Ghost, in 15 seconds
Choose Beehiiv if…
- You want deeper AI and automation features
Choose Ghost if…
- You prefer Ghost's approach and ecosystem
Head-to-Head Scorecard
How Beehiiv and Ghost score
It's evenly matched — each leads on 1 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
BeehiivNo reviewsGhostNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Beehiiv0Ghost0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Beehiiv$43/moGhost$15/mo - Even
Free Access
Availability of a free plan and/or free trial
BeehiivFree plan + trialGhostFree plan + trial - Even
Integrations
Number of listed third-party integrations
Beehiiv8Ghost8 - Even
Features
Number of listed product capabilities
Beehiiv11Ghost11 - Beehiiv
AI Features
Capabilities mentioning AI, automation or ML
Beehiiv1Ghost— - Even
Security & Compliance
Number of listed compliance certifications
Beehiiv2Ghost2 - Ghost
Platforms & Deployment
Supported platforms and deployment options
Beehiiv2Ghost3
Feature Comparison
Beehiiv vs Ghost feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Beehiiv
GhostPricing Comparison
Beehiiv vs Ghost pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Beehiiv
$43/mo to start- Up to 2,500 subscribers
- Unlimited email sends
- Custom website & domain
- Basic analytics
- Monetization (ads, boosts, paid subs)
- Automations
- Referral program
- Priority support
- Everything in Scale
- Removes beehiiv branding
- Multiple publications
- Higher limits
- Dedicated IP addresses
- Send API
- Single sign-on
- Custom limits
Ghost
$15/mo to start- Free & open-source
- Full Ghost features
- You manage hosting & updates
- No platform fees
- 1,000 members
- 1 staff user
- Managed hosting
- Newsletters
- 1,000 members
- 3 staff users
- Custom themes
- Paid subscriptions (0% fee)
- 10,000 members
- 15 staff users
- Priority support
- Higher usage limits
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Beehiiv vs Ghost: strengths and trade-offs
Beehiiv
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($43/mo)
Ghost
Pros
- Free plan available
- Free trial offered
- Lower starting price ($15/mo)
- Compliance: SOC 2 Type II, GDPR
- Public API available
Cons
Buyer Fit
Who should use Beehiiv vs Ghost?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Beehiiv
Beehiiv integrates with more of the commerce stack.
SaaS companies
Beehiiv
Beehiiv is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Beehiiv (5)
Only in Ghost (4)
Keep Exploring
Other alternatives worth considering
Similar email marketing products buyers compare alongside Beehiiv and Ghost.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Beehiiv and Ghost against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationBeehiiv vs Ghost — Frequently Asked Questions
What is the difference between Beehiiv and Ghost?
Beehiiv and Ghost are both Email Marketing solutions. Beehiiv is rated 0.0/5 by 0 users, while Ghost is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Beehiiv or Ghost?
Based on user ratings, Beehiiv scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Beehiiv or Ghost?
Ghost is the more affordable option, starting at $15/month.
Does Beehiiv or Ghost have a free plan?
Beehiiv offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Beehiiv to Ghost?
Switching between Beehiiv and Ghost is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Beehiiv vs Ghost?
Beehiiv is best suited for teams that prioritise enterprise features. Ghost works well for teams looking to start free and scale.
Our Verdict
The bottom line on Beehiiv vs Ghost
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Beehiiv
Beehiiv ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.