HubSpot CRM vs Klaviyo: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs Klaviyo, in 15 seconds
Choose HubSpot CRM if…
- You want deeper AI and automation features
- You need the broader feature set
Choose Klaviyo if…
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
Head-to-Head Scorecard
How HubSpot CRM and Klaviyo score
HubSpot CRM leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsKlaviyoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
HubSpot0Klaviyo0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moKlaviyo$20/mo - Even
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialKlaviyoFree plan + trial - Klaviyo
Integrations
Number of listed third-party integrations
HubSpot6Klaviyo8 - HubSpot CRM
Features
Number of listed product capabilities
HubSpot16Klaviyo12 - HubSpot CRM
AI Features
Capabilities mentioning AI, automation or ML
HubSpot3Klaviyo2 - Klaviyo
Security & Compliance
Number of listed compliance certifications
HubSpot3Klaviyo4 - HubSpot CRM
Platforms & Deployment
Supported platforms and deployment options
HubSpot4Klaviyo2
Feature Comparison
HubSpot CRM vs Klaviyo feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
HubSpot CRM
KlaviyoPricing Comparison
HubSpot CRM vs Klaviyo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Klaviyo
$20/mo to start- Up to 250 profiles
- 500 email sends/month
- 150 SMS/MMS credits
- Email support (60 days)
- Email campaigns & flows
- Segmentation & personalization
- A/B testing
- Built-in CDP
- Everything in Email
- SMS & MMS marketing
- Unified profiles
- SMS automation flows
- Custom volume
- Advanced deliverability
- Dedicated support
- Custom onboarding
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs Klaviyo: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
- Fewer native integrations than the alternative
Klaviyo
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (8)
- Compliance: SOC 2 Type II, GDPR, CCPA
- Public API available
Cons
- Higher starting price ($20/mo)
Buyer Fit
Who should use HubSpot CRM vs Klaviyo?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Klaviyo
Klaviyo connects to more tools for multi-client workflows.
Enterprises
Klaviyo
Klaviyo leads on compliance and breadth for complex needs.
Ecommerce
Klaviyo
Klaviyo integrates with more of the commerce stack.
SaaS companies
HubSpot CRM
HubSpot CRM is the more developer- and automation-friendly choice.
Integration overlap
Only in HubSpot CRM (6)
Only in Klaviyo (8)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and Klaviyo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and Klaviyo against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs Klaviyo — Frequently Asked Questions
What is the difference between HubSpot CRM and Klaviyo?
HubSpot CRM and Klaviyo are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while Klaviyo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or Klaviyo?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or Klaviyo?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or Klaviyo have a free plan?
HubSpot CRM offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to Klaviyo?
Switching between HubSpot CRM and Klaviyo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs Klaviyo?
HubSpot CRM is best suited for teams that prioritise enterprise features. Klaviyo works well for teams looking to start free and scale.
Our Verdict
The bottom line on HubSpot CRM vs Klaviyo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Klaviyo
Klaviyo leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
HubSpot CRM
HubSpot CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.