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Kartra vs Keap: Which Marketing Automation Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Kartra
Kartra
Rating
,
Reviews
0
From
Custom

in Marketing Automation

Keap
Keap
Leads 3/9
Rating
,
Reviews
0
From
$249/mo

in CRM Software

Jump to scorecard Ask SIA

The Short Answer

Kartra vs Keap, in 15 seconds

Choose Kartra if…

  • You have strict security & compliance needs

Choose Keap if…

  • You want the lower entry price
  • You want deeper AI and automation features
  • You need the broader feature set

Head-to-Head Scorecard

How Kartra and Keap score

Keap leads on 3 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Kartra
    No reviews
    Keap
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Kartra
    0
    Keap
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Keap
    Kartra
    Custom
    Keap
    $249/mo

  • Free Access

    Availability of a free plan and/or free trial

    Even
    Kartra
    Free trial
    Keap
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    Kartra
    6
    Keap
    6

  • Features

    Number of listed product capabilities

    Keap
    Kartra
    0
    Keap
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Keap
    Kartra
    ,
    Keap
    1

  • Security & Compliance

    Number of listed compliance certifications

    Kartra
    Kartra
    2
    Keap
    1

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Kartra
    4
    Keap
    4

Feature Comparison

Kartra vs Keap feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Kartra
Keap
Overview
User rating
,
,
Pricing model
Quote-based
SUBSCRIPTION
Starting price
Custom
$249/mo
Free version
Free trial
Features
Key capabilities
,
Marketing automationEmail & SMS campaignsLead captureAppointment schedulingQuotes & invoicesIntegrated payments
AI features
,
Marketing automation
Integrations & API
Integrations
StripePayPalZapierShopifyFacebook AdsGoogle Analytics
GmailOutlookStripeWordPressZapierQuickBooks
Public API
Platforms
Deployment
CloudSaaS
Cloud
Platforms
WebAPI
WebiOSAndroid
Mobile support
Security & Compliance
Compliance
SOC 2GDPR
GDPR
Vendor
Company
,
,
Verified
Founded
2018
2001
Headquarters
Los Angeles, California, USA
Chandler, Arizona, USA

Pricing Comparison

Kartra vs Keap pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Kartra

Custom to start
ProfessionalCustom
  • funnels and pages
  • Analytics and reporting
  • Standard support
  • email automation
EnterpriseCustom
  • membership sites
  • Dedicated support and onboarding
  • Advanced security and controls
  • checkout and affiliates

Keap

$249/mo to start
Pro$249/month
  • CRM & automation
  • Email marketing
  • Appointments & invoices
Max$349/month
  • Advanced automation
  • Lead scoring
  • Marketing analytics
Max ClassicCustom
  • Complex automation
  • E-commerce
  • Custom usage-based pricing

Total cost of ownership factors

Free planKartra Keap
Free trial to evaluateKartra Keap
Transparent published pricingKartra Keap
Public API (build vs. buy add-ons)Kartra Keap

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Kartra vs Keap: strengths and trade-offs

Kartra

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Keap

Pros

  • Free trial offered
  • Compliance: GDPR
  • Stronger AI / automation features
  • Public API available

Cons

  • No free plan

Buyer Fit

Who should use Kartra vs Keap?

Startups

Keap

Keap keeps early-stage costs lowest with its entry tier.

Small businesses

Keap

Keap offers the most accessible pricing for lean teams.

Agencies

Keap

Keap connects to more tools for multi-client workflows.

Enterprises

Kartra

Kartra leads on compliance and breadth for complex needs.

Ecommerce

Keap

Keap integrates with more of the commerce stack.

SaaS companies

Keap

Keap is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (2)

StripeZapier

Only in Kartra (4)

PayPalShopifyFacebook AdsGoogle Analytics

Only in Keap (4)

GmailOutlookWordPressQuickBooks

Keep Exploring

Other alternatives worth considering

Similar marketing automation products buyers compare alongside Kartra and Keap.

Salesforce Sales Cloud

Salesforce Sales Cloud

$25/mo
HubSpot CRM

HubSpot CRM

$0/mo
Zoho CRM

Zoho CRM

₹800/mo
Signpost

Signpost

Custom
ActiveCampaign

ActiveCampaign

$15/mo
HighLevel

HighLevel

Custom
More Kartra alternatives →More Keap alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Kartra and Keap against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Kartra vs Keap, Frequently Asked Questions

What is the difference between Kartra and Keap?

Kartra and Keap are both Marketing Automation solutions. Kartra is rated 0.0/5 by 0 users, while Keap is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Kartra or Keap?

Based on user ratings, Kartra scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Kartra or Keap?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Kartra or Keap have a free plan?

Neither Kartra nor Keap currently offers a free plan, but Kartra provides a free trial.

Can I switch from Kartra to Keap?

Switching between Kartra and Keap is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Kartra vs Keap?

Kartra is best suited for teams that prioritise enterprise features. Keap works well for budget-conscious buyers.

Our Verdict

The bottom line on Kartra vs Keap

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Keap

Keap has the friendliest entry point for new teams.

Best for Enterprise

Kartra

Kartra leads on compliance and feature breadth.

Best Value

Keap

Keap delivers the lowest cost to get started.

Best AI Features

Keap

Keap ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Kartra and Keap?

Visit Kartra Visit Keap Ask SIA
Compare more alternatives →

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