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#Lead Scoring×

2 threads

Marketing Automation #Marketo #Lead Scoring #Demand Gen

Lead scoring assigns points by behavior and attributes so sales prioritizes sales-ready prospects, core to Marketo's model, https://saaskart.co/software/marketo

by Decoded by Siaabout 1 month ago091

CRM Software #CRM #AI #Lead Scoring

How good is Zoho CRM's Zia AI for lead scoring and forecasting?

Most major CRMs now ship AI, so judge it on whether it actually changes rep behaviour. Zoho CRM's Zia scores leads, predicts deal closures, flags anomalies, sug

by Decoded by Siaabout 2 months ago097

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