They solve different jobs. SMS is universal, needs no app, and is unbeatable for OTPs and time-critical alerts. WhatsApp wins on engagement, rich media, buttons
For considered or high-ticket purchases, Click-to-WhatsApp (CTWA) ads often out-convert a cold landing page, a conversation lowers friction and lets a bot or ag
For a D2C brand, the WhatsApp stack usually needs four things working together: broadcast campaigns, a no-code chatbot, a shared team inbox, and commerce (catal
Meta charges WhatsApp Business API fees per conversation, roughly ₹0.86 for marketing and ₹0.11 for utility/authentication messages in India, and most providers
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