Acuity Scheduling

Acuity Scheduling is an online appointment scheduling platform built for service-based businesses — coaches, salons, clinics, consultants, studios, and agencies — that need clients to book time with them directly. Clients see real-time availability and self-book appointments, classes, or packages through a branded scheduling page, while the business controls availability, buffers, and rules. Owned by Squarespace, Acuity is known for depth and flexibility beyond simple meeting links, handling the realities of appointment-driven businesses.

The platform automates the full booking lifecycle. It syncs with Google, Outlook, and iCloud calendars; collects payments and deposits at booking via Stripe, Square, or PayPal; sends automated email and SMS reminders to cut no-shows; and gathers customer info through customizable intake forms. It also supports classes and group sessions, appointment packages, memberships and subscriptions, multiple staff and locations, time-zone handling, and gift certificates, plus integrations and an API. Its flexibility suits businesses whose scheduling is more complex than a single calendar link.

Acuity serves solo professionals through multi-staff service businesses. Pricing is per plan (not per booking), billed monthly or annually: Emerging around $16/month (1 staff/location), Growing around $27/month (up to 6), and Powerhouse around $49/month (up to 36) on annual billing, with a 7-day free trial and no free plan. It competes with Calendly, Cal.com, Square Appointments, and SimplyBook.me, differentiating on depth for appointment-based service businesses.