Braze

Braze is a customer engagement platform that helps consumer brands deliver personalized, real-time messaging across channels — mobile push, in-app messages, email, SMS, WhatsApp, and web. Built for mobile-first, high-volume businesses, Braze ingests behavioral and profile data in real time and lets marketers orchestrate lifecycle journeys (Canvas Flow) that respond to what users do the moment they do it, rather than relying on batch sends. This real-time, cross-channel orchestration is its core differentiator.

The platform combines data, orchestration, and intelligence. It captures streaming customer data, builds segments, and triggers messages based on behavior; Canvas provides a visual journey builder for multi-step, multi-channel campaigns; and Braze's AI (Sage AI/BrazeAI) assists with content generation, send-time and channel optimization, and predictive suggestions. Rich personalization, experimentation (A/B and multivariate testing), and analytics tie engagement to outcomes, while a partner ecosystem and APIs connect Braze to data warehouses, CDPs, and the broader martech stack.

Braze serves mid-market and enterprise B2C companies — apps, media, retail, fintech, and QSR among them — that engage large user bases. Pricing is not published and is usage-based, driven primarily by monthly active users (MAUs) and message volume across channels; real-world contracts commonly range from roughly $60,000 to $250,000+ per year, reaching seven figures at large enterprise scale. It competes with Iterable, Customer.io, Salesforce Marketing Cloud, and Airship, differentiating on real-time, mobile-first cross-channel engagement.