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Email marketing and small business marketing platform
Constant Contact is a long-established email marketing platform built for small businesses, nonprofits, and organizations that want approachable, all-in-one marketing without a steep learning curve. Users build campaigns with a drag-and-drop editor and a large template library, manage contact lists and sign-up forms, and send newsletters and promotions, with real-time reporting on opens, clicks, and results. Its reputation for ease of use and strong support has made it a common first email tool for small organizations.
Beyond email, Constant Contact has grown into a broader marketing suite. It offers marketing automation (welcome series, resend to non-openers, and behavior-based paths), segmentation and A/B testing, landing pages and forms, social media posting and ads, SMS marketing, event management and registration, and AI content assistance to help write and design campaigns. E-commerce and CRM integrations connect it to platforms like Shopify and QuickBooks, tying marketing to sales and customer data.
Constant Contact serves small businesses, retailers, and nonprofits, with plans scaling by contact count. Pricing (at 500 contacts, billed monthly) runs roughly Lite around $12, Standard around $35, and Premium around $80 per month, increasing as your list grows (for example Standard around $110 and Premium around $200 at 5,000 contacts), with annual and nonprofit discounts. It competes with Mailchimp, Brevo, MailerLite, and ConvertKit, differentiating on small-business focus, support, and event/nonprofit features.
Pricing Model
Contact-based, subscription
Starting Price
$12/mo
Free Options
Free trial
From $12/month (500 contacts). Basic email marketing.
From $35/month (500 contacts). Adds automation and segmentation.
From $80/month (500 contacts). For growing marketers.
| Feature | Lite | Standard Popular | Premium |
|---|---|---|---|
| Drag-and-drop editor | — | — | |
| Templates | — | — | |
| Contact management | — | — | |
| Basic reporting | — | — | |
| AI content assistant | — | — | |
| Segmentation | — | — | |
| Automation paths | — | — | |
| A/B testing | — | — | |
| Resend to non-openers | — | — | |
| Social marketing | — | — | |
| Advanced automation | — | — | |
| Custom reporting | — | — | |
| SEO recommendations | — | — | |
| Dynamic content | — | — | |
| Priority support | — | — |
Other
CRM
Finance
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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