Countly

Countly is a product analytics platform focused on privacy and flexibility, giving teams insight into how users engage with web, mobile, and desktop applications. Unlike cloud-only analytics tools, Countly can be fully self-hosted, so organizations keep first-party data under their own control — a major draw for privacy-conscious and regulated industries. It tracks user behavior, sessions, events, retention, and funnels, and extends via a modular plugin architecture (crash analytics, push notifications, A/B testing, and more) so teams add only what they need.

The platform emphasizes ownership and extensibility. Its open-source Community edition (AGPL) can be self-hosted for free, while the Enterprise edition and managed cloud add advanced features, support, and scalability. Countly captures product usage across platforms with SDKs, offers dashboards for engagement, retention, and revenue, and includes plugins for crash reporting, performance monitoring, remote config, and user profiles. Its privacy-first, self-hostable model — keeping analytics data on your own infrastructure — differentiates it from SaaS-only competitors that store data in their cloud.

Countly serves product, growth, and engineering teams — especially privacy-focused or regulated organizations. It offers a free open-source Community (Lite) edition you self-host, a paid Flex/cloud plan that is MAU-based (commonly starting around $80/month for a couple thousand monthly active users, scaling up with volume), and a custom Enterprise edition (self-hosted or managed) for advanced features and scale. It competes with Mixpanel, Amplitude, PostHog, and Kissmetrics, differentiating on privacy-first, self-hostable product analytics with a plugin architecture.