Get a recommendation
Tell us your requirements and our advisors will help you compare and shortlist the best-fit options — free and unbiased.
A real human, fast
Someone on our team replies within one business day — no bots, no ticket queue.
Routed to the right team
Buying, selling, partnering, or investing — you reach the people who can actually help.
Independent & unbiased
No pushy sales. Just honest guidance grounded in the ecosystem.
Tailored to your context
Tell us what you need and we shape the next steps around it.
Who are you? Pick the option that fits best.
Digital analytics platform for product and behavioral insights
Amplitude is a digital analytics platform that helps product, growth, and data teams understand how people actually use their products. Instead of pageview counting, it tracks user actions as events and turns them into behavioral insights — funnels that reveal where users drop off, retention curves that show whether they come back, cohorts that segment behavior, and pathfinding that maps real journeys. Teams use these to decide what to build and to measure whether changes move the metrics that matter.
The platform has grown into a broader Digital Analytics suite. Beyond core analytics, Amplitude includes session replay to watch real sessions, feature flags and experimentation to test changes, a customer data platform (CDP) for governing and routing event data, and web experimentation and audiences for activation. AI-assisted analysis and clear self-serve dashboards make insights accessible to non-analysts, while a strong governance layer keeps event taxonomies clean as data scales across teams.
Amplitude serves product-led companies from startups to large enterprises, with SSO, roles, and governance for big deployments. Pricing is based on monthly tracked users (MTUs) and events: a generous free Starter plan (up to 50,000 MTUs with session replay), a Plus plan from around $49/month that scales with usage, and custom Growth and Enterprise tiers for advanced analysis, experimentation, and scale. It competes with Mixpanel, PostHog, Pendo, Heap, and Google Analytics 4, differentiating on depth of behavioral analytics and its expanding suite.
Pricing Model
Freemium, MTU-based
Starting Price
$49/mo
Free Options
Free version, Free trial
Free forever for up to 50,000 MTUs (2M events).
From $49/month, billed annually; scales with MTUs.
For scaling product teams; custom-quoted.
For large organizations needing governance and scale.
| Feature | Starter | Plus Popular | Growth | Enterprise |
|---|---|---|---|---|
| Core product analytics | — | — | — | |
| Session replay included | — | — | — | |
| Unlimited feature flags | — | — | — | |
| Web experimentation | — | — | — | |
| Out-of-the-box dashboards | — | — | — | |
| Unlimited product analytics | — | — | — | |
| Behavioral cohorts | — | — | — | |
| Feature tagging | — | — | — | |
| Custom audiences | — | — | — | |
| Online support | — | — | — | |
| Advanced behavioral analysis | — | — | — | |
| Causal insights | — | — | — | |
| Feature experimentation | — | — | — | |
| Predictive audiences | — | — | — | |
| Real-time streaming | — | — | — | |
| SSO and advanced governance | — | — | — | |
| Advanced security | — | — | — | |
| Data residency options | — | — | — | |
| Dedicated support | — | — | — | |
| Volume pricing | — | — | — |
Other
CRM
Communication
Analytics
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
No reviews yet. Be the first to review Amplitude.
Have a question about Amplitude? Ask the community.
Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Product analytics to understand and improve user behavior.
Open-source product analytics, replays, flags, and more.
Product experience platform: analytics, in-app guides, and feedback
Digital experience analytics with session replay and behavioral data
