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Product experience platform: analytics, in-app guides, and feedback
Pendo is a product experience platform that helps software teams understand and improve how users engage with their products. It unifies three things most teams stitch together: product analytics (how users behave), in-app guidance (walkthroughs, tooltips, and onboarding that nudge users), and feedback (NPS, sentiment, and feature requests). Because it captures usage without heavy engineering instrumentation and lets teams build guides code-free, product managers can both measure behavior and act on it inside the same tool.
The platform closes the loop from insight to action. Analytics reveal which features are adopted or ignored and where users get stuck; in-app guides then drive onboarding, announce features, and reduce support tickets without shipping code; session replay shows real sessions; and feedback tools capture what users want, feeding product discovery and roadmapping. Pendo has expanded into product discovery, journey orchestration, and AI, positioning itself around the full product-led growth motion.
Pendo serves product, UX, and customer-success teams at SaaS and digital companies from mid-market to enterprise. Pricing is based on monthly active users (MAUs) and is largely custom-quoted: a free plan (up to 500 MAUs) plus Base, Core, and Ultimate tiers that add session replay, discovery, sentiment, and orchestration. Real-world contracts commonly range from around $15,000 to well over $100,000 per year depending on MAUs, apps, and add-ons. It competes with Amplitude, Mixpanel, WalkMe, Appcues, and Gainsight PX, differentiating on combining analytics with in-app guidance.
Pricing Model
MAU-based, mostly custom
Starting Price
$0/mo
Free Options
Free version, Free trial
Up to 500 MAUs; analytics, guides, and NPS.
Custom MAUs; analytics and in-app guides.
Everything in Base plus session replay.
Full platform for product-led growth.
| Feature | Free | Base | Core Popular | Ultimate |
|---|---|---|---|---|
| Up to 500 MAUs | — | — | — | |
| Product analytics | — | — | ||
| In-app guides | — | — | ||
| NPS surveys | — | — | — | |
| Roadmaps (Pendo-branded) | — | — | — | |
| Custom MAU volume | — | — | — | |
| Segmentation | — | — | — | |
| Standard support | — | — | — | |
| Session replay | — | — | — | |
| Advanced analytics | — | — | — | |
| Guide targeting | — | — | — | |
| Feedback | — | — | — | |
| Integrations | — | — | — | |
| Product discovery | — | — | — | |
| Sentiment (NPS/PMF/CSAT) | — | — | — | |
| Journey orchestration | — | — | — | |
| Data sync | — | — | — | |
| Advanced governance | — | — | — |
Other
CRM
Marketing
DevOps
Communication
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Digital analytics platform for product and behavioral insights
Product analytics to understand and improve user behavior.
Digital experience analytics with session replay and behavioral data
Product management system for prioritization and roadmapping
