FullStory

FullStory is a digital experience intelligence platform that helps teams see exactly how people use their websites and apps and why they succeed or struggle. Its signature is high-fidelity session replay — reconstructing real user sessions pixel by pixel — combined with autocapture, which records interactions automatically without engineers manually tagging every event. That means teams can answer new questions retroactively about behavior that was already captured, rather than only what they thought to instrument.

The platform turns that behavioral data into insight and action. Frustration signals like rage clicks, dead clicks, and error clicks surface friction; funnels, conversions, and heatmaps quantify where users drop off; and product analytics tie experience to outcomes. FullStory's data can feed dashboards, alerts, and downstream tools, and it applies AI to summarize sessions and surface anomalies. Engineering, product, UX, and support teams use it to debug issues, improve conversion, and understand the customer journey across web and mobile.

FullStory serves product-led and e-commerce companies from mid-market to enterprise that prioritize experience quality and conversion. Pricing is session-based and largely custom-quoted across Business, Advanced, and Enterprise tiers, scaling with monthly session volume and features; real-world contracts commonly range from around $10,000 for smaller deployments to well over $100,000 annually at enterprise scale, with mobile support adding cost. It competes with Hotjar, Amplitude, Mixpanel, Contentsquare, and Pendo, differentiating on high-fidelity replay plus autocapture.