Get a recommendation
Tell us your requirements and our advisors will help you compare and shortlist the best-fit options — free and unbiased.
A real human, fast
Someone on our team replies within one business day — no bots, no ticket queue.
Routed to the right team
Buying, selling, partnering, or investing — you reach the people who can actually help.
Independent & unbiased
No pushy sales. Just honest guidance grounded in the ecosystem.
Tailored to your context
Tell us what you need and we shape the next steps around it.
Who are you? Pick the option that fits best.
SEO software for rankings, keywords, links, and site audits
Moz is an SEO software company whose flagship Moz Pro helps marketers improve organic search visibility. It bundles the core SEO workflows into one toolset: keyword research with difficulty and opportunity scores, rank tracking across locations and devices, site crawls and audits that flag technical issues, and link analysis powered by Moz's Link Explorer and Domain Authority — the widely cited metric Moz created for estimating a site's ranking strength.
Moz's tools are built to guide action, not just report data. Site audits prioritize fixes, the keyword explorer suggests terms and clusters worth targeting, and competitive analysis reveals gaps against rivals. Moz Local, a separate product, manages business listings across directories and search to boost local visibility and reputation, while Moz's free tools (MozBar, keyword explorer previews) and its long-running community and learning resources (the Beginner's Guide to SEO, Whiteboard Friday) have made it a well-known starting point for learning SEO.
Moz serves SMBs, in-house marketers, and agencies who want an approachable, all-in-one SEO platform. Pricing for Moz Pro is tiered per month with a discount for annual billing: Starter around $49 (or $39 annual), Standard around $99 ($79), Medium around $179 ($143), and Large around $299 ($239), plus Moz Local and enterprise/API options. It competes with Semrush, Ahrefs, SE Ranking, and Similarweb, differentiating on ease of use, Domain Authority, and its educational brand.
Pricing Model
Subscription (tiers)
Starting Price
$39/mo
Free Options
Free trial
Billed annually ($49 monthly). For individuals starting SEO.
Billed annually ($99 monthly). For small businesses.
Billed annually ($179 monthly). For growing teams.
Billed annually ($299 monthly). For agencies and heavy users.
| Feature | Starter | Standard Popular | Medium | Large |
|---|---|---|---|---|
| Keyword research | — | — | — | |
| Rank tracking | — | — | — | |
| Site crawl | — | — | — | |
| Domain Authority | — | — | — | |
| On-page grader | — | — | — | |
| More tracked keywords | — | — | — | |
| Larger crawl budget | — | — | — | |
| Link research | — | — | — | |
| Custom reports | — | — | — | |
| On-demand crawls | — | — | — | |
| Higher limits | — | — | — | |
| More campaigns | — | — | — | |
| Advanced reporting | — | — | — | |
| Competitive analysis | — | — | — | |
| API access (limited) | — | — | — | |
| Highest crawl and keyword limits | — | — | — | |
| Many campaigns | — | — | — | |
| Advanced link tools | — | — | — | |
| Priority support | — | — | — | |
| Larger API access | — | — | — |
Other
CRM
Analytics
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
No reviews yet. Be the first to review Moz.
Have a question about Moz? Ask the community.
Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
All-in-one SEO toolset for keywords, backlinks, and site audits.
Quick comparisons
