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Business intelligence and data visualization in the Microsoft ecosystem
Microsoft Power BI is a business intelligence platform for turning data into interactive reports and dashboards. Analysts use Power BI Desktop (a free Windows authoring tool) to connect to hundreds of data sources, model relationships, write measures with DAX, and design visuals; reports are then published to the Power BI Service (cloud) for sharing, collaboration, and scheduled refresh. Its deep integration with Excel, Microsoft 365, Teams, and Azure — and now Microsoft Fabric — makes it a natural choice for organizations already in the Microsoft ecosystem.
Power BI covers the full BI workflow at accessible pricing. It offers rich visualizations, drill-through and cross-filtering, a data model with relationships and calculated measures, dataflows for reusable ETL, row-level security, and natural-language Q&A. Copilot brings generative AI for building reports, summarizing data, and answering questions in plain language, while Power BI Premium/Fabric capacities add scale, larger models, paginated reports, and enterprise features. Because Power BI Desktop is free and Pro is inexpensive, it is one of the most widely adopted BI tools in the market.
Power BI serves business analysts, data teams, and enterprises. Pricing is per user per month: Power BI Pro around $14 (publish and share with other Pro users), Premium Per User around $24 (advanced features and larger models), and capacity-based Microsoft Fabric (F-SKUs) for organization-wide deployment; a free tier covers individual Desktop use. It competes with Tableau, Looker, Qlik, and Google Looker Studio, differentiating on Microsoft integration, low cost, and broad adoption.
Pricing Model
Per user, subscription
Starting Price
$14/mo
Free Options
Free version, Free trial
Power BI Desktop authoring for individuals.
Per user billed annually. Publish and collaborate.
Per user billed annually. Advanced features.
Capacity-based (F-SKUs) for org-wide deployment.
| Feature | Free (Desktop) | Pro Popular | Premium Per User | Microsoft Fabric (capacity) |
|---|---|---|---|---|
| Power BI Desktop | — | — | — | |
| Connect to data sources | — | — | — | |
| Build reports | — | — | — | |
| Personal use | — | — | — | |
| Export and publish (limited) | — | — | — | |
| Publish to workspaces | — | — | — | |
| Share with Pro users | — | — | — | |
| Scheduled refresh | — | — | — | |
| App workspaces | — | — | — | |
| Included in some M365 plans | — | — | — | |
| Larger data models | — | — | — | |
| Paginated reports | — | — | — | |
| 48 daily refreshes | — | — | — | |
| AI features | — | — | — | |
| Deployment pipelines | — | — | — | |
| Capacity-based licensing | — | — | — | |
| Distribute to free viewers | — | — | — | |
| Unified analytics (Fabric) | — | — | — | |
| Enterprise scale | — | — | — | |
| Pay-as-you-go or reserved | — | — | — |
Other
CRM
Communication
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Visual analytics and business intelligence platform
Governed BI and data platform on Google Cloud with a semantic layer
Open-source business intelligence anyone on your team can use.
Quick comparisons
