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Visual analytics and business intelligence platform
Tableau is a visual analytics and business intelligence platform that helps people see and understand data through interactive, drag-and-drop visualizations. Instead of writing queries, analysts connect to data sources, drag fields onto a canvas, and instantly build charts, maps, and dashboards that reveal patterns and outliers. Its emphasis on visual exploration made it a category leader and a favorite of data analysts, and it now belongs to Salesforce, tying it into the broader Salesforce data and AI ecosystem.
The platform spans the analytics lifecycle. Tableau Desktop authors rich visualizations; Tableau Prep cleans and shapes data; and Tableau Cloud or Server publishes and governs dashboards for sharing across an organization. It connects to hundreds of data sources — databases, warehouses, spreadsheets, and cloud apps — supports live or extracted data, and adds governance, row-level security, and subscriptions. Tableau has leaned into AI with Einstein/Tableau AI and "Tableau Next" agentic analytics, plus natural-language querying (Ask Data) to broaden access beyond analysts.
Tableau serves data analysts, BI teams, and business users from mid-market to enterprise. Pricing is role-based per user per month, billed annually: Viewer around $15, Explorer around $42, and Creator around $75 on Tableau Cloud (with higher Enterprise-edition rates), and every deployment needs at least one Creator. It competes with Microsoft Power BI, Looker, Qlik, and Sisense, differentiating on best-in-class visual exploration and its analyst community.
Pricing Model
Per user, role-based
Starting Price
$15/mo
Free Options
Free trial
Per user billed annually (Tableau Cloud). View and interact.
Per user billed annually. Explore and edit content.
Per user billed annually. Full authoring (required ≥1).
Enterprise edition with higher role rates and governance.
| Feature | Viewer | Explorer | Creator Popular | Enterprise |
|---|---|---|---|---|
| View published dashboards | — | — | — | |
| Interact and filter | — | — | — | |
| Subscriptions and alerts | — | — | — | |
| Mobile access | — | — | — | |
| Comment on views | — | — | — | |
| Everything in Viewer | — | — | — | |
| Edit existing dashboards | — | — | — | |
| Web authoring | — | — | — | |
| Ask Data | — | — | — | |
| Create from published sources | — | — | — | |
| Tableau Desktop and Prep | — | — | — | |
| Connect to any data source | — | — | — | |
| Build dashboards from scratch | — | — | — | |
| Data prep and modeling | — | — | — | |
| Full platform access | — | — | — | |
| Advanced management and security | — | — | — | |
| Tableau+ / Tableau Next AI | — | — | — | |
| Advanced governance | — | — | — | |
| Premium support | — | — | — | |
| Custom deployment | — | — | — |
Other
CRM
Communication
Analytics
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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