Repro

What is Repro?

Repro (Repro MA) is a customer engagement and marketing automation platform from Repro Inc. of Japan for app and web businesses. It lets teams message users through app push, in-app messages, web personalization, web push, email and LINE, and adopt only the channels they need.

Key features of Repro

• App engagement: push notifications, in-app messages, in-app parameters and push opt-in rate tracking.
• Web personalization: one-to-one site experiences and web push.
• Email and LINE: segment, trigger and scenario delivery with a GUI editor.
• Real-time segmentation: by attributes, behavior and zero-party data.
• Analytics: funnel, retention and KPI analytics.
• Testing: A/B testing, plus LPO and EFO tools.
• Repro Booster: a separate tool for site speed.

How Repro works

Teams send user events from the app or site to Repro, build segments, and set up single or multi-step scenarios on the chosen channels. Results flow into funnel and retention reports, and data can be exported through CDP and data warehouse connections.

Who uses Repro?

Repro is used by Japanese consumer brands and app businesses. The vendor features case studies with Aoyama, Felissimo, Parco, Sushiro, Orbis, B-R (31 Ice Cream) and Medley.

Repro pricing

Repro does not publish pricing; plans are quoted by the vendor through a fee and estimate request. The vendor site shows no free trial and offers material downloads, consultations and seminars.

Repro integrations

The vendor mentions CDP and data warehouse connections and data export but names no specific third-party tools on its main page.

Repro alternatives

Braze is a global cross-channel engagement platform with broader language and market coverage. MoEngage and CleverTap are comparable app-focused engagement tools. Repro stands out for native LINE messaging and a Japanese-language product and support model.