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Email delivery platform: transactional Email API and marketing campaigns
SendGrid (Twilio SendGrid) is a cloud email platform built to send transactional and marketing email reliably at scale. Its two core products serve different needs: the Email API handles programmatic, transactional sending — password resets, receipts, notifications, and alerts — with SMTP relay and REST APIs, while Marketing Campaigns provides a UI for newsletters, segmentation, automations, and signup forms. Both are backed by SendGrid's deliverability infrastructure and reputation management.
Deliverability is SendGrid's calling card. Dedicated IPs, domain authentication (SPF, DKIM, DMARC guidance), suppression management, and real-time analytics on opens, clicks, bounces, and spam reports help teams land in the inbox rather than the spam folder. Event webhooks stream delivery data into your systems, templates and dynamic content personalize messages, and A/B testing and send-time features optimize campaigns. For high-volume senders, expert services and deliverability consulting are available.
SendGrid serves developers and marketing teams at startups through enterprises that need dependable email — from a few thousand messages to billions per month. Pricing is volume-based and split by product: the Email API has a free tier and Essentials/Pro/Premier plans priced by monthly email volume, while Marketing Campaigns is priced by contacts. It competes with Mailgun, Postmark, Amazon SES, Brevo, and Mailchimp Transactional, differentiating on scale, deliverability tooling, and being part of the Twilio communications stack.
Pricing Model
Volume-based, subscription
Starting Price
$20/mo
Free Options
Free version, Free trial
For getting started and low-volume sending.
From $19.95/month by email volume. For growing senders.
From $89.95/month by volume. For high-volume senders.
Custom pricing for the highest volumes and needs.
| Feature | Free | Essentials | Pro Popular | Premier |
|---|---|---|---|---|
| 100 emails/day | — | — | — | |
| Email API and SMTP | — | — | ||
| Basic analytics | — | — | — | |
| Single sender verification | — | — | — | |
| 1 teammate | — | — | — | |
| Up to 100,000 emails/month | — | — | — | |
| Delivery analytics | — | — | — | |
| Ticket support | — | — | — | |
| Webhooks | — | — | — | |
| Higher volume tiers | — | — | — | |
| Dedicated IPs | — | — | — | |
| Subuser management | — | — | — | |
| Advanced analytics | — | — | — | |
| Priority support | — | — | — | |
| Custom volume | — | — | — | |
| Deliverability consulting | — | — | — | |
| Dedicated support | — | — | — | |
| SLA | — | — | — | |
| Advanced security | — | — | — |
Other
CRM
Finance
Analytics
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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