SurveyMonkey

SurveyMonkey (part of Momentive) is one of the most widely used online survey platforms, letting anyone create surveys and forms, distribute them, and analyze responses without special training. A large template library, question types, logic (skip/branching), and customization make it fast to build professional surveys for customer feedback, market research, employee engagement, event feedback, and more, while multiple distribution channels — email, web link, social, and embed — reach respondents wherever they are.

The platform pairs ease of use with analysis and scale. Real-time results, filtering and cross-tabulation, sentiment analysis, and exportable reports help teams turn responses into decisions, and features like A/B testing questions, quizzes, and multilingual surveys extend its range. SurveyMonkey also offers audience panels for buying survey responses from target demographics, integrations with tools like Salesforce, HubSpot, and Slack, and AI features that help generate surveys and summarize results. Enterprise plans add SSO, admin controls, and governance.

SurveyMonkey serves individuals, teams, and enterprises across marketing, product, HR, and research. Pricing includes a free plan (limited questions/responses), individual plans (Advantage around $39/month and Premier around $139/month, billed annually), and team plans priced per user (Team Advantage around $30 and Team Premier around $92 per user per month, with a three-user minimum), plus Enterprise. It competes with Typeform, Jotform, Qualtrics, Google Forms, and SurveySparrow, differentiating on ubiquity, ease of use, and research features.