Synerise

What is Synerise?

Synerise is a behavioral AI infrastructure platform that collects behavioral data, models it with AI and triggers actions in real time. Its hubs cover data, AI, automation, decisioning, modeling and experience, and can be used together or separately. It deploys as SaaS, private cloud or on-premise.

Key features of Synerise

• TerrariumDB: a real-time behavioral data engine that builds unified customer profiles.
• BaseModel.ai: a self-supervised foundation model for predictions, recommendations and segmentation.
• Brickworks: a schema-based CMS for personalized content.
• Automation and decision hubs: trigger campaigns and decisions.
• Deployment options: SaaS, private cloud or on-premise.
• Compliance: ISO 27001, SOC 2 Type II, GDPR and CCPA, per the vendor.

How Synerise works

Events from web, mobile, POS, API and CRM sources feed the data engine, AI models predict behavior and customers are acted on through automation and personalized experiences.

Who uses Synerise?

The vendor names customers in retail and fashion such as Carrefour, Castorama, Decathlon, H&M, IKEA, Nike and Empik, banks including mBank and BNP Paribas, and Orange, InPost and Coca-Cola.

Synerise pricing

Synerise does not publish pricing; buyers request a demo.

Synerise integrations

The vendor names Web, mobile, POS, API and CRM data sources, SAML, Azure Entra ID and OIDC, JavaScript, iOS and Android SDKs, webhooks, and Snowflake Container Services, Databricks, Kafka, Kubernetes and Ray Serve.

Synerise alternatives

SALESmanago is a marketing automation and CDP aimed at ecommerce. Bloomreach combines CDP, personalization and search for commerce. Klaviyo targets ecommerce email and SMS, and HubSpot CRM is a broader CRM, so they are lighter than Synerise's infrastructure approach.