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Hotjar vs Medallia Customer Experience: Which Conversion Optimization Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Hotjar
Hotjar
Leads 4/9
Rating
,
Reviews
0
From
$32/mo

in Conversion Optimization

Medallia Customer Experience
Medallia Customer Experience
Rating
,
Reviews
0
From
Custom

in Survey Software

Jump to scorecard Ask SIA

The Short Answer

Hotjar vs Medallia Customer Experience, in 15 seconds

Choose Hotjar if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want to trial before paying
  • You depend on a broad integration ecosystem

Choose Medallia Customer Experience if…

  • You want deeper AI and automation features

Head-to-Head Scorecard

How Hotjar and Medallia Customer Experience score

Hotjar leads on 4 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Hotjar
    No reviews
    Medallia
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Hotjar
    0
    Medallia
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Hotjar
    Hotjar
    $32/mo
    Medallia
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Hotjar
    Hotjar
    Free plan + trial
    Medallia
    Paid only

  • Integrations

    Number of listed third-party integrations

    Hotjar
    Hotjar
    8
    Medallia
    6

  • Features

    Number of listed product capabilities

    Hotjar
    Hotjar
    11
    Medallia
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Medallia Customer Experience
    Hotjar
    ,
    Medallia
    1

  • Security & Compliance

    Number of listed compliance certifications

    Even
    Hotjar
    4
    Medallia
    4

  • Platforms & Deployment

    Supported platforms and deployment options

    Medallia Customer Experience
    Hotjar
    2
    Medallia
    5

Feature Comparison

Hotjar vs Medallia Customer Experience feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Hotjar
Medallia Customer Experience
Overview
User rating
,
,
Pricing model
By sessions/responses, per month
QUOTE_BASED
Starting price
$32/mo
Custom
Free version
Free trial
Features
Key capabilities
HeatmapsSession recordingsOn-site surveysFeedback widgetsFunnels & conversion analysisUser interviews (Engage)+5
Customer experience (CX)Employee experience (EX)Omnichannel feedbackAI text & sentiment analysisDashboards & alertsClosed-loop action
AI features
,
AI text & sentiment analysis
Integrations & API
Integrations
Google AnalyticsSlackHubSpotJiraZapierMicrosoft Teams+2
SalesforceServiceNowSlackAdobeZendeskMicrosoft Teams
Public API
Platforms
Deployment
Cloud
Cloud
Platforms
Web
WebiOSAndroidAPI
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIISO 27001GDPRCCPA
SOC 2 Type IIGDPRISO 27001HIPAA
Vendor
Company
,
,
Verified
Founded
2014
2001
Headquarters
Saint Julian's, Malta
San Francisco, California, USA

Pricing Comparison

Hotjar vs Medallia Customer Experience pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Hotjar

$32/mo to start
BasicFree
  • Heatmaps
  • Session recordings (limited)
  • 3 surveys (Ask)
  • Automatic data capture
Plus (Observe)$32/month
  • More daily sessions
  • Unlimited heatmaps
  • Filters
  • Highlights
Business (Observe)$80/month
  • Higher session volume
  • Advanced filters
  • Funnels
  • Frustration signals
Scale (Observe)$171/month
  • Highest session volume
  • Custom filtering
  • SSO (higher tiers)
  • Priority support

Medallia Customer Experience

Custom to start
MedalliaCustom
  • Omnichannel feedback capture
  • AI text analytics
  • Role-based dashboards
  • Closed-loop workflows

Total cost of ownership factors

Free planHotjar Medallia
Free trial to evaluateHotjar Medallia
Transparent published pricingHotjar Medallia
Public API (build vs. buy add-ons)Hotjar Medallia

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Hotjar vs Medallia Customer Experience: strengths and trade-offs

Hotjar

Pros

  • Free plan available
  • Free trial offered
  • Broad integration ecosystem (8)
  • Compliance: SOC 2 Type II, ISO 27001, GDPR
  • Public API available

Cons

    Medallia Customer Experience

    Pros

    • Compliance: SOC 2 Type II, GDPR, ISO 27001
    • Stronger AI / automation features
    • Public API available

    Cons

    • No free plan
    • No free trial
    • Pricing is quote-based (less transparent)
    • Fewer native integrations than the alternative

    Buyer Fit

    Who should use Hotjar vs Medallia Customer Experience?

    Startups

    Hotjar

    Hotjar keeps early-stage costs lowest with its entry tier.

    Small businesses

    Hotjar

    Hotjar offers the most accessible pricing for lean teams.

    Agencies

    Hotjar

    Hotjar connects to more tools for multi-client workflows.

    Enterprises

    Hotjar

    Hotjar leads on compliance and breadth for complex needs.

    Ecommerce

    Hotjar

    Hotjar integrates with more of the commerce stack.

    SaaS companies

    Medallia Customer Experience

    Medallia Customer Experience is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (2)

    SlackMicrosoft Teams

    Only in Hotjar (6)

    Google AnalyticsHubSpotJiraZapierOptimizelySegment

    Only in Medallia Customer Experience (4)

    SalesforceServiceNowAdobeZendesk

    Keep Exploring

    Other alternatives worth considering

    Similar conversion optimization products buyers compare alongside Hotjar and Medallia Customer Experience.

    Mixpanel

    Mixpanel

    $0/mo
    Qualtrics

    Qualtrics

    Custom
    SurveyMonkey

    SurveyMonkey

    $30/mo
    Typeform

    Typeform

    $25/mo
    Jotform

    Jotform

    $34/mo
    Optimizely

    Optimizely

    Custom
    More Hotjar alternatives →More Medallia Customer Experience alternatives →

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Hotjar and Medallia Customer Experience against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

    Get a personalised recommendation

    Hotjar vs Medallia Customer Experience, Frequently Asked Questions

    What is the difference between Hotjar and Medallia Customer Experience?

    Hotjar and Medallia Customer Experience are both Conversion Optimization solutions. Hotjar is rated 0.0/5 by 0 users, while Medallia Customer Experience is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Hotjar or Medallia Customer Experience?

    Based on user ratings, Hotjar scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Hotjar or Medallia Customer Experience?

    Hotjar is the more affordable option, starting at $32/month.

    Does Hotjar or Medallia Customer Experience have a free plan?

    Hotjar offers a free plan. Medallia Customer Experience does not have a free tier but does offer a free trial.

    Can I switch from Hotjar to Medallia Customer Experience?

    Switching between Hotjar and Medallia Customer Experience is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Hotjar vs Medallia Customer Experience?

    Hotjar is best suited for teams that prioritise enterprise features. Medallia Customer Experience works well for teams needing advanced capabilities.

    Our Verdict

    The bottom line on Hotjar vs Medallia Customer Experience

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Hotjar

    Hotjar has the friendliest entry point for new teams.

    Best for Enterprise

    Hotjar

    Hotjar leads on compliance and feature breadth.

    Best Value

    Hotjar

    Hotjar delivers the lowest cost to get started.

    Best AI Features

    Medallia Customer Experience

    Medallia Customer Experience ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

    Ready to decide between Hotjar and Medallia Customer Experience?

    Visit Hotjar Visit Medallia Customer Experience Ask SIA
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    Hotjar vs Medallia Customer Experience: Side-by-Side Comparison (2026) | Saaskart