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Hotjar vs Qualzy: Which Conversion Optimization Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Leads 5/9
Rating
,
Reviews
0
From
$32/mo

in Conversion Optimization

Rating
,
Reviews
0
From
Custom

in Survey Software

The Short Answer

Hotjar vs Qualzy, in 15 seconds

Choose Hotjar if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You depend on a broad integration ecosystem
  • You have strict security & compliance needs

Choose Qualzy if…

  • You prefer Qualzy's approach and ecosystem

Head-to-Head Scorecard

How Hotjar and Qualzy score

Hotjar leads on 5 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Hotjar
    No reviews
    Qualzy
    No reviews
  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Hotjar
    0
    Qualzy
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Hotjar
    Hotjar
    $32/mo
    Qualzy
    Custom
  • Free Access

    Availability of a free plan and/or free trial

    Hotjar
    Hotjar
    Free plan + trial
    Qualzy
    Free trial
  • Integrations

    Number of listed third-party integrations

    Hotjar
    Hotjar
    8
    Qualzy
    6
  • Features

    Number of listed product capabilities

    Hotjar
    Hotjar
    11
    Qualzy
    0
  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Hotjar
    ,
    Qualzy
    ,
  • Security & Compliance

    Number of listed compliance certifications

    Hotjar
    Hotjar
    4
    Qualzy
    1
  • Platforms & Deployment

    Supported platforms and deployment options

    Qualzy
    Hotjar
    2
    Qualzy
    4

Feature Comparison

Hotjar vs Qualzy feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Hotjar
Qualzy
Overview
User rating
,
,
Pricing model
By sessions/responses, per month
Quote-based
Starting price
$32/mo
Custom
Free version
Free trial
Features
Key capabilities
HeatmapsSession recordingsOn-site surveysFeedback widgetsFunnels & conversion analysisUser interviews (Engage)+5
,
AI features
,
,
Integrations & API
Integrations
Google AnalyticsSlackHubSpotJiraZapierMicrosoft Teams+2
ZoomExcelPowerPointQualtricsTableauREST APIs
Public API
Platforms
Deployment
Cloud
CloudSaaS
Platforms
Web
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIISO 27001GDPRCCPA
GDPR
Vendor
Company
,
,
Verified
Founded
2014
2019
Headquarters
Saint Julian's, Malta
Leeds, United Kingdom

Pricing Comparison

Hotjar vs Qualzy pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Hotjar

$32/mo to start
BasicFree
  • Heatmaps
  • Session recordings (limited)
  • 3 surveys (Ask)
  • Automatic data capture
Plus (Observe)$32/month
  • More daily sessions
  • Unlimited heatmaps
  • Filters
  • Highlights
Business (Observe)$80/month
  • Higher session volume
  • Advanced filters
  • Funnels
  • Frustration signals
Scale (Observe)$171/month
  • Highest session volume
  • Custom filtering
  • SSO (higher tiers)
  • Priority support

Qualzy

Custom to start
ProfessionalCustom
  • diary studies
  • online discussions
  • Standard support
  • Integrations
EnterpriseCustom
  • Advanced security and controls
  • video tasks
  • analysis
  • Everything in Professional

Total cost of ownership factors

Free planHotjar Qualzy
Free trial to evaluateHotjar Qualzy
Transparent published pricingHotjar Qualzy
Public API (build vs. buy add-ons)Hotjar Qualzy

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Hotjar vs Qualzy: strengths and trade-offs

Hotjar

Pros

  • Free plan available
  • Free trial offered
  • Broad integration ecosystem (8)
  • Compliance: SOC 2 Type II, ISO 27001, GDPR
  • Public API available

Cons

    Qualzy

    Pros

    • Free trial offered
    • Compliance: GDPR
    • Public API available

    Cons

    • No free plan
    • Pricing is quote-based (less transparent)
    • Fewer native integrations than the alternative

    Buyer Fit

    Who should use Hotjar vs Qualzy?

    Startups

    Hotjar

    Hotjar keeps early-stage costs lowest with its entry tier.

    Small businesses

    Hotjar

    Hotjar offers the most accessible pricing for lean teams.

    Agencies

    Hotjar

    Hotjar connects to more tools for multi-client workflows.

    Enterprises

    Hotjar

    Hotjar leads on compliance and breadth for complex needs.

    Ecommerce

    Hotjar

    Hotjar integrates with more of the commerce stack.

    SaaS companies

    Hotjar

    Hotjar is the more developer- and automation-friendly choice.

    Integration overlap

    Only in Hotjar (8)

    Google AnalyticsSlackHubSpotJiraZapierMicrosoft TeamsOptimizelySegment

    Only in Qualzy (6)

    ZoomExcelPowerPointQualtricsTableauREST APIs

    Keep Exploring

    Other alternatives worth considering

    Similar conversion optimization products buyers compare alongside Hotjar and Qualzy.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Hotjar and Qualzy against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

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    Hotjar vs Qualzy, Frequently Asked Questions

    What is the difference between Hotjar and Qualzy?

    Hotjar and Qualzy are both Conversion Optimization solutions. Hotjar is rated 0.0/5 by 0 users, while Qualzy is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Hotjar or Qualzy?

    Based on user ratings, Hotjar scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Hotjar or Qualzy?

    Hotjar is the more affordable option, starting at $32/month.

    Does Hotjar or Qualzy have a free plan?

    Hotjar offers a free plan. Qualzy does not have a free tier but does offer a free trial.

    Can I switch from Hotjar to Qualzy?

    Switching between Hotjar and Qualzy is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Hotjar vs Qualzy?

    Hotjar is best suited for teams that prioritise enterprise features. Qualzy works well for teams needing advanced capabilities.

    Our Verdict

    The bottom line on Hotjar vs Qualzy

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Hotjar

    Hotjar has the friendliest entry point for new teams.

    Best for Enterprise

    Hotjar

    Hotjar leads on compliance and feature breadth.

    Best Value

    Hotjar

    Hotjar delivers the lowest cost to get started.

    Best AI Features

    Either

    Comparable AI capabilities on both sides.

    Highest Rated

    Either

    Both earn equal user ratings.

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