Google Analytics is free but you don't own the data (it goes to Google), it samples, and raises privacy concerns; Matomo gives 100% ownership, no sampling, priv
Google Analytics is powerful and free but complex, cookie-based, and privacy-heavy; Plausible is simple, cookieless, privacy-compliant, lightweight, and open-so
They are complementary: GA4 focuses on web traffic and acquisition; Mixpanel focuses on in-product behavior (funnels, retention, cohorts) — https://saaskart.co/
They are complementary: Google Analytics is quantitative (what happened), Hotjar is qualitative (how and why, via heatmaps, recordings, and surveys) — https://s
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