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Ecommerce marketing automation for email and SMS
Drip is a marketing automation platform built specifically for ecommerce brands, focused on turning store and customer behavior into revenue through personalized email and SMS. It connects to stores like Shopify, WooCommerce, and BigCommerce to pull in product, order, and browsing data, then lets marketers build behavior-based automations — welcome series, abandoned-cart and browse-abandonment flows, post-purchase and win-back campaigns — that respond to what shoppers actually do.
Drip's strength is combining a visual workflow builder with rich ecommerce segmentation. Marketers segment customers by purchase history, lifetime value, engagement, and on-site behavior, then trigger dynamic, personalized emails and SMS with product recommendations. Every feature is available on every plan (no feature gating), and Drip emphasizes transparent, contact-based pricing that doesn't charge for unsubscribed or dormant contacts. Prebuilt playbooks, A/B testing, and revenue analytics tie campaigns directly to sales.
Drip serves small and mid-sized direct-to-consumer and ecommerce businesses that want deeper automation and segmentation than basic email tools provide. Pricing is contact-based and simple: starting at about $39/month for up to 2,500 contacts, scaling to $89 for 5,000, $449 for 30,000, and $1,199 for 100,000, with custom pricing above and a 14-day free trial (no free-forever plan). It competes with Klaviyo, Omnisend, Mailchimp, and ActiveCampaign, differentiating on ecommerce focus, all-features-included plans, and transparent pricing.
Pricing Model
Contact-based, subscription
Starting Price
$39/mo
Free Options
Free trial
Up to 2,500 contacts; all features included.
Up to 5,000 contacts; scales with list size.
Up to ~30,000 contacts.
Up to ~100,000 contacts; custom above that.
| Feature | Starter Popular | Growth | Scale | Volume |
|---|---|---|---|---|
| Email and SMS | — | — | — | |
| Behavioral automations | — | — | — | |
| Ecommerce segmentation | — | — | — | |
| Store integrations | — | — | — | |
| Revenue analytics | — | — | — | |
| Everything in Starter | — | — | — | |
| Higher contact volume | — | — | — | |
| Product recommendations | — | — | — | |
| A/B testing | — | — | — | |
| Prebuilt playbooks | — | — | — | |
| Everything in Growth | — | — | — | |
| Higher sending volume | — | — | — | |
| Advanced segmentation | — | — | — | |
| Priority support | — | — | — | |
| Onboarding help | — | — | — | |
| Highest published tier | — | — | — | |
| Large list sending | — | — | — | |
| Dedicated support | — | — | — | |
| Custom pricing above 100k | — | — | — | |
| Deliverability support | — | — | — |
Other
Finance
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Email, SMS, and marketing automation built for ecommerce.
Email and SMS marketing built for ecommerce.
Email marketing, automation, and CRM for growing businesses.
Email marketing and automation platform for growing businesses
