Sendlane

Sendlane is a unified email and SMS marketing platform built for e-commerce and retail brands that want both channels, plus reviews and rich customer data, in one system. It combines behavior-based automations, segmentation, and campaigns across email and SMS with deep integrations to e-commerce platforms, so brands can track shopper behavior and revenue and trigger the right message at the right time. A notable difference is its send-based (volume) pricing with unlimited contacts, which can be economical for brands with large lists that don't email everyone constantly.

The platform focuses on data-driven, revenue-generating messaging. Pre-built and custom automations power welcome, abandoned-cart, post-purchase, and win-back flows; segmentation uses purchase and behavioral data; and multivariate/A/B testing plus analytics optimize performance and attribute revenue. Sendlane also includes SMS marketing (with credits), product reviews, landing pages and forms, and "Deep Data" integrations with Shopify, WooCommerce, and BigCommerce to unify shopper data. Its all-in-one email + SMS + reviews approach targets DTC and e-commerce teams consolidating their retention marketing.

Sendlane serves e-commerce and DTC brands wanting unified email and SMS marketing. Pricing is send-based (unlimited contacts): the Professional plan starts around $100/month for up to 50,000 email sends (overages at $2 CPM), with Enterprise from around $600/month and Enterprise Plus around $1,550/month for higher volumes; SMS is add-on/credit-based (from about $0.009 per credit, plus a small monthly activation), and a 60-day free trial is available. It competes with Klaviyo, Omnisend, Mailchimp, and ActiveCampaign, differentiating on unified email + SMS + reviews with send-based pricing.