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61 Listings in Survey Software Available
Fluent Forms is a performance-focused WordPress form builder that emphasizes speed and a lightweight footprint while still offering a full drag-and-drop editor, conditional logic, calculations, multi-step forms, payments, and integrations. Because it is built to be fast and not bloat the site, it appeals to users who want powerful forms without slowing down their WordPress site. Its affordable pricing and generous features have made it a popular Gravity Forms alternative. Fluent Forms includes prebuilt templates, entry management, and integrations with email marketing, CRM, and payment tools, plus developer hooks. It balances capability, speed, and value for a wide range of sites. Fluent Forms is designed for WordPress site owners, developers, and agencies that want a fast, feature-rich, affordable form builder that keeps their site performant.
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123FormBuilder is a no-code online form and survey builder that lets organizations create forms, surveys, registrations, and payment forms quickly with a drag-and-drop editor, templates, and conditional logic. It emphasizes security and compliance, offering HIPAA, GDPR, and encryption options that make it suitable for healthcare, finance, and other regulated data collection. Forms can be embedded, shared, and connected to other tools. The platform includes rules, notifications, payments, and integrations with CRMs, email marketing, and productivity tools, plus enterprise features for larger teams. Its balance of ease, security, and integrations suits businesses collecting sensitive data. 123FormBuilder is designed for businesses and teams, especially in regulated industries, that want a secure, no-code form and survey builder with strong compliance and integrations.
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Saaskart Market Grid™
Explore how leading Survey Software solutions compare based on customer satisfaction, market presence, adoption, and buyer feedback. The Market Grid helps you identify category leaders, high-performing solutions, and emerging products within the Survey Software ecosystem.
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Medallia Customer Experience
#1 in Survey Software
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Wufoo
From $14/mo
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See where survey software fits in a complete stack, with the other software, AI agents and services each business needs.
Hotjar is a behavior analytics and feedback tool that answers the question traditional analytics cannot: not just what users did, but how and why. Where a metrics tool tells you a page has a high bounce rate, Hotjar shows you the heatmaps of where people clicked and scrolled, session recordings of real visits, and survey responses explaining their intent, turning numbers into understanding. Hotjar is organized into products you can buy separately or together: Observe (heatmaps and session recordings), Ask (on-site surveys and feedback widgets), and Engage (recruiting and running user interviews). Together they give product, UX, marketing, and CRO teams a rounded view of user experience without a data-analyst setup. It is deliberately easy to install and use, which made it popular with smaller teams and marketers, not just researchers. Hotjar suits teams optimizing conversion and user experience who want qualitative insight alongside quantitative data. Each product has a free tier and paid Plus, Business, and Scale plans, with pricing based on the volume of sessions or responses you capture.
Deployment
What is Voxco? Voxco is omnichannel survey software software offering survey software for online, phone (CATI) and field research used by research agencies. Founded in 1976 and based in Montreal, Quebec, Canada, Voxco helps research agencies work more efficiently and achieve better outcomes. Key features of Voxco Online, CATI and field surveys Panel management Analytics Text analytics Analytics and reporting Integrations with Salesforce, Microsoft Dynamics, Tableau and more Who uses Voxco? Voxco is built for research agencies. It suits teams that want online, CATI and field surveys without spreadsheets and disconnected tools. Why choose Voxco? Compared with alternatives like Forsta, Voxco differentiates on online, CATI and field surveys. Pricing is quote-based and scoped to your usage and team size.
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Refiner is an in-product survey tool built specifically for SaaS companies, fintechs, edtechs, and marketplaces to collect user feedback at the right moment inside their product. Product managers, growth marketers, customer success teams, and researchers use it to run NPS, CSAT, CES, product-market-fit, and custom microsurveys targeted by user attributes and behavior. The platform pairs a visual survey builder with advanced logic - conditional and skip logic, question branching, and piping - so surveys feel tailored, plus segmentation and event-based targeting to reach the right users. Responses can be enriched with product and CRM data and pushed to analytics tools, making feedback actionable rather than stranded in a survey dashboard. Refiner uses transparent pricing based on monthly active users, with a free version, an Essentials plan around 99 dollars per month, and a Growth plan around 239 dollars per month that unlocks advanced event tracking and deep integrations with Mixpanel and Amplitude. All paid plans include unlimited survey responses, and custom Enterprise pricing is available. It competes with Sprig, Formbricks, Typeform, and Hotjar for in-app SaaS surveys.
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What is Qualzy? Qualzy is online qualitative research software offering an online qualitative research platform for diaries, discussions and video tasks. Founded in 2019 and based in Leeds, United Kingdom, Qualzy helps UK research agencies work more efficiently and achieve better outcomes. Key features of Qualzy Diary studies Online discussions Video tasks Analysis Analytics and reporting Integrations with Zoom, Excel, PowerPoint and more Who uses Qualzy? Qualzy is built for UK research agencies. It suits teams that want diary studies without spreadsheets and disconnected tools. Why choose Qualzy? Compared with alternatives like Recollective, Qualzy differentiates on diary studies. Pricing is quote-based and scoped to your usage and team size.
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What is Yabble? Yabble is AI market research software offering an AI market research platform with virtual audiences and automated analysis. Founded in 2017 and based in Auckland, New Zealand, Yabble helps insights and marketing teams work more efficiently and achieve better outcomes. Key features of Yabble Virtual audiences AI survey analysis Trend insights Summaries Analytics and reporting Integrations with Zoom, Excel, PowerPoint and more Who uses Yabble? Yabble is built for insights and marketing teams. It suits teams that want virtual audiences without spreadsheets and disconnected tools. Why choose Yabble? Compared with alternatives like Remesh, Yabble differentiates on virtual audiences. Pricing is quote-based and scoped to your usage and team size.
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What is Rival Technologies? Rival Technologies is conversational research software offering a mobile-first research platform using chat surveys and insight communities. Founded in 2016 and based in Vancouver, British Columbia, Canada, Rival Technologies helps insights teams work more efficiently and achieve better outcomes. Key features of Rival Technologies Chat surveys Insight communities Video feedback Mobile-first Analytics and reporting Integrations with Zoom, Excel, PowerPoint and more Who uses Rival Technologies? Rival Technologies is built for insights teams. It suits teams that want chat surveys without spreadsheets and disconnected tools. Why choose Rival Technologies? Compared with alternatives like Recollective, Rival Technologies differentiates on chat surveys. Pricing is quote-based and scoped to your usage and team size.
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Qualtrics is an enterprise experience management (XM) platform that helps organizations collect, analyze, and act on feedback across the experiences that matter, customer (CX), employee (EX), product, and brand. At its core is a powerful survey and research engine (CoreXM) with advanced question types, sophisticated logic, and rigorous methodology, but Qualtrics goes far beyond surveys: it captures feedback from many channels, applies AI-driven text and sentiment analytics (Text iQ), and routes insights to the right teams to close the loop with action. The platform is organized into XM suites. Customer Experience gathers and analyzes feedback across the journey with dashboards and automated actions; Employee Experience runs engagement, lifecycle, and 360 programs; and market research and brand tools support studies, panels, and conjoint analysis. Predictive analytics (iQ), role-based dashboards, ticketing/workflow to assign follow-ups, and deep integrations connect Qualtrics to CRM, HR, and communication systems, while its AI increasingly summarizes open-text feedback and recommends actions at scale. Qualtrics serves mid-market and enterprise organizations that run structured experience programs rather than ad-hoc surveys. Pricing is not published and is quote-based, structured by seats, response/contact volume, and the XM modules licensed; real-world contracts commonly range from roughly $25,000 to well over $100,000 per year, with CoreXM as the entry point. It competes with SurveyMonkey (Momentive), Medallia, SAP Qualtrics rivals, and Microsoft/Sprinklr solutions, differentiating on research rigor, XM breadth, and analytics.
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SurveyMonkey (part of Momentive) is one of the most widely used online survey platforms, letting anyone create surveys and forms, distribute them, and analyze responses without special training. A large template library, question types, logic (skip/branching), and customization make it fast to build professional surveys for customer feedback, market research, employee engagement, event feedback, and more, while multiple distribution channels, email, web link, social, and embed, reach respondents wherever they are. The platform pairs ease of use with analysis and scale. Real-time results, filtering and cross-tabulation, sentiment analysis, and exportable reports help teams turn responses into decisions, and features like A/B testing questions, quizzes, and multilingual surveys extend its range. SurveyMonkey also offers audience panels for buying survey responses from target demographics, integrations with tools like Salesforce, HubSpot, and Slack, and AI features that help generate surveys and summarize results. Enterprise plans add SSO, admin controls, and governance. SurveyMonkey serves individuals, teams, and enterprises across marketing, product, HR, and research. Pricing includes a free plan (limited questions/responses), individual plans (Advantage around $39/month and Premier around $139/month, billed annually), and team plans priced per user (Team Advantage around $30 and Team Premier around $92 per user per month, with a three-user minimum), plus Enterprise. It competes with Typeform, Jotform, Qualtrics, Google Forms, and SurveySparrow, differentiating on ubiquity, ease of use, and research features.
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What is SurveyJS? SurveyJS is JavaScript form libraries software offering open-source JavaScript libraries for building forms and surveys that you host yourself. Founded in 2015 and based in Remote, SurveyJS helps developers work more efficiently and achieve better outcomes. Key features of SurveyJS JSON-driven form rendering Form builder component Self-hosted data Framework support Analytics and reporting Integrations with Zapier, Google Sheets, Slack and more Who uses SurveyJS? SurveyJS is built for developers. It suits teams that want JSON-driven form rendering without spreadsheets and disconnected tools. Why choose SurveyJS? Compared with alternatives like Form.io, SurveyJS differentiates on JSON-driven form rendering. Pricing is quote-based and scoped to your usage and team size.
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What is undefined? Centiment is an all-in-one market research platform that combines a survey builder, access to a consumer and B2B respondent panel in 100+ countries, and professional research services. Key features of undefined Audience panel with consumer and B2B respondents in 100+ countries Survey platform with a user-friendly builder Pricing calculator for panel responses from 50 to 10,000 Research services from survey drafting to data analysis Free survey builder for surveying your own audience Customer experience integrations with tools such as Salesforce and HubSpot Who uses undefined? Centiment is used by market researchers, product and marketing teams, agencies and academics who need survey respondents quickly. The vendor lists clients such as Lyft, Capital One, Instacart, Stanford, Walmart, Harvard and BMW. Teams without researchers can hire its services. undefined pricing Centiment lets you sign up free and use the survey builder for your own audience. Audience Panel pricing comes from a calculator for 50 to 10,000 responses, and the survey platform has separate paid tiers on its pricing page. undefined alternatives Alternatives to Centiment include SurveyMonkey Audience, Prolific, Qualtrics Panels and Pollfish. Prolific is popular with academics, while Qualtrics and SurveyMonkey suit larger research programs.
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Survey software lets organizations design, distribute, and analyze surveys to collect feedback, opinions, and data from customers, employees, or any audience. This guide explains what survey software is, how it works, the features that matter, and how to choose the right platform for your research and feedback needs.
Survey software lets organizations design, distribute, and analyze surveys to collect feedback, opinions, and data from customers, employees, or any audience. This guide explains what survey software is, how it works, the features that matter, and how to choose the right platform for your research and feedback needs.
Survey software is a tool for creating questionnaires, distributing them across channels, collecting responses, and analyzing results. It handles everything from simple polls to complex research studies with branching logic, multiple question types, and statistical analysis, making structured data collection accessible without specialized research skills.
The purpose is to gather reliable, structured data from a defined audience efficiently and at scale. Instead of ad hoc emails or manual tallying, survey software automates distribution, captures responses cleanly, and turns them into charts, reports, and exports ready for analysis or sharing.
The category spans lightweight form and poll builders, full-featured survey platforms, and enterprise research and experience-management suites. Organizations use survey software for customer and employee feedback, market research, academic studies, event registration, lead capture, and countless other data-collection needs.
A creator builds a survey using a drag-and-drop editor, choosing question types and adding logic so respondents see relevant questions based on their answers. The survey is distributed via email, link, embed, QR code, or SMS, and responses flow into the platform in real time.
Core components include a survey builder, question library and templates, distribution channels, skip/branching logic, response collection, and analysis and reporting tools. Advanced platforms add panels, quotas, statistical analysis, and integrations that push data into other systems.
For example, a company launching a product runs a market-research survey: it builds the questionnaire with screening questions and logic, distributes it to a purchased panel and its own list, monitors responses against quotas in real time, then analyzes results with cross-tabs and exports the data to its BI tool for deeper study.
An intuitive editor with many question types and templates for building surveys quickly. Ease of building matters because it lets anyone create professional surveys without research or technical expertise, which is the core appeal of the category.
Skip logic, branching, and piping that personalize the survey path based on responses. Logic keeps surveys relevant and shorter for each respondent, improving completion rates and data quality.
Sharing via email, web link, embed, QR code, SMS, or social to reach respondents wherever they are. Flexible distribution maximizes reach and response rates across different audiences and contexts.
Real-time charts, cross-tabulation, filtering, and exportable reports. Built-in analysis turns raw responses into insight quickly, and good reporting makes results easy to share and act on.
Pre-built, validated survey templates and questions for common use cases. Templates speed creation and improve quality by drawing on proven question design rather than starting from scratch.
Connections to CRM, analytics, and other tools, plus exports to CSV, SPSS, or BI platforms. Integration and export let survey data feed into broader workflows and deeper analysis rather than staying siloed.
Automated distribution and collection gather structured responses from large audiences quickly, without manual effort.
Surveys replace assumptions with real data from the people who matter, grounding decisions in evidence.
Templates and intuitive builders let anyone create quality surveys without research training, democratizing data collection.
Responses and analysis update live, so teams can monitor and act on results as they arrive rather than waiting.
One tool serves feedback, research, registration, lead capture, and more, providing broad value across the organization.
| Type | Best for | Ideal size | Pros | Limitations |
|---|---|---|---|---|
| Form & poll builders | Simple forms, quizzes, and quick polls | SMB | Easy, affordable, fast to deploy | Limited logic and research features |
| Full-featured survey platforms | Robust surveys with logic and analysis | SMB to enterprise | Versatile, strong analysis and distribution | More than basic needs require |
| Market research suites | Professional research with panels and statistics | Mid-market to enterprise | Panels, quotas, advanced analysis | Complex and costly |
| Experience management platforms | Enterprise CX and EX programs | Enterprise | Omnichannel, closed-loop, deep analytics | Heavy and expensive for simple surveys |
SaaS & Technology: Tech companies use survey software to scale go-to-market motions, align teams, and operate efficiently as they grow.
Manufacturing: Manufacturers apply survey software to manage complex, multi-stakeholder processes across long cycles and distributed operations.
Healthcare: Healthcare and life-sciences organizations use survey software where accuracy, security, and compliance are non-negotiable.
Retail: Retailers use survey software to manage high volumes, personalize engagement, and react quickly to demand.
Financial Services: Banks, insurers, and fintechs rely on survey software for control, auditability, and regulatory compliance.
Education: Institutions and edtech firms use survey software to manage stakeholders and scale programs efficiently.
Real Estate: Real-estate and property teams use survey software to manage long cycles and high-value relationships.
Professional Services: Agencies and consultancies use survey software to deliver client work profitably and forecast accurately.
E-commerce: Online retailers use survey software to unify data across channels and grow customer lifetime value.
Choose a tool sized to your use case, a simple builder for basic feedback, a research suite for studies with panels and statistics, to avoid over- or under-buying.
Confirm the platform supports the question types and branching logic your surveys require for relevant, high-quality responses.
Ensure it reaches your audience through the channels you need, whether email, link, embed, SMS, or QR code.
Evaluate reporting, cross-tabs, and filtering depth, and whether you can export to statistical or BI tools for deeper analysis.
Understand response and question limits per tier so the tool scales with your volume without surprise costs.
Check connections to your CRM, analytics, and other systems so survey data flows into your workflows.
Look for customization so surveys match your brand and render well on mobile, which affects response rates.
Verify GDPR compliance, data handling, and anonymity options, especially for sensitive or regulated research.
AI helps generate well-designed surveys and questions from a stated goal, improving quality and saving time for non-experts.
Text analytics automatically theme and quantify open-ended responses at scale, unlocking qualitative data that often goes unused.
AI surfaces key findings and generates plain-language summaries and recommendations from results, accelerating analysis.
Conversational and adaptive surveys use AI to ask smarter follow-ups and feel more natural; prioritize sound methodology and data quality, since AI can't fix a poorly designed or biased survey.
Survey software is a tool for designing, distributing, and analyzing surveys to collect structured feedback, opinions, and data from a defined audience. It provides a builder with many question types, logic to personalize the respondent's path, multichannel distribution via email, link, embed, QR code, or SMS, and analysis tools that turn responses into charts, reports, and exports. The purpose is to gather reliable data efficiently and at scale without specialized research skills. Use cases span customer and employee feedback, market research, academic studies, event registration, and lead capture. Platforms range from simple form and poll builders to enterprise research suites with panels and statistical analysis. By automating collection and analysis, survey software makes evidence-based decision-making accessible to any team.
Survey software is a general-purpose tool for creating and analyzing surveys across any use case, research, registration, feedback, quizzes, and more. Customer feedback software is a specialized application focused on collecting and acting on customer experience signals, often combining surveys with reviews, in-app prompts, sentiment analytics, and closed-loop workflows tied to retention. There's overlap, since feedback platforms use surveys and many survey tools support NPS and CSAT, but the emphasis differs: survey software prioritizes flexible questionnaire building and analysis for any audience, while feedback software prioritizes ongoing customer experience programs and acting on results. If you need broad data collection, choose survey software; if your goal is a continuous customer experience program with closed-loop follow-up, dedicated feedback software fits better.
Response rates improve with shorter, focused surveys, clear and compelling invitations, good timing, and mobile-friendly design, since many respondents answer on phones. Personalizing the invitation, explaining why the survey matters and how long it takes, and showing that past feedback led to action all help. Distributing through the right channel for your audience and sending well-timed reminders boosts participation, and modest incentives can lift rates for some audiences. Avoiding survey fatigue by not over-surveying the same people is equally important. Using logic to keep the survey relevant and short for each respondent reduces drop-off. Ultimately, respecting respondents' time with a concise, well-designed, easy-to-complete survey is the most reliable way to achieve strong, representative response rates.
Skip logic, also called branching or conditional logic, routes respondents to different questions based on their previous answers, so each person sees only relevant questions. For example, a respondent who says they don't use a product can skip detailed usage questions, while one who does is shown follow-ups. Related features include piping (inserting earlier answers into later questions) and display logic (showing or hiding questions conditionally). Logic improves the respondent experience by keeping surveys shorter and more relevant, which raises completion rates and data quality, and it enables sophisticated research designs like screening and segmentation. Most survey platforms support skip logic, but the depth varies, so if your surveys require complex branching, confirm the tool handles it before committing.
Survey software analyzes results with built-in tools that update in real time as responses arrive. Standard capabilities include automatic charts and summaries for each question, filtering and segmentation to compare subgroups, and cross-tabulation to examine relationships between questions. Advanced platforms add statistical analysis, weighting, and significance testing for research-grade studies. For open-ended responses, some tools offer text and sentiment analytics to theme comments at scale. Most platforms also export data to CSV, SPSS, or BI tools for deeper analysis. The right depth depends on your needs: simple feedback may only require charts and filters, while market research demands cross-tabs and statistics. When evaluating tools, match their analysis capabilities to how rigorously you need to interpret results, and confirm export options if you'll analyze data elsewhere.
Yes, most survey platforms integrate with other systems to put survey data to work. Common integrations include CRM systems to attach responses to customer records and trigger follow-up, marketing automation to act on results, analytics and BI tools for deeper analysis, and collaboration tools for notifications. Many also offer APIs and connectors like Zapier for custom workflows, plus data export to formats statistical software can read. These integrations let survey data flow into broader processes, updating a lead's record, alerting a team to a detractor, or feeding a dashboard, rather than sitting isolated in the survey tool. When choosing a platform, confirm it connects to the specific systems in your stack, since integration determines how easily survey insights become action across your organization.
Survey panels are pools of pre-recruited respondents who agree to take surveys, often segmented by demographics, profession, or interests. Research-focused survey platforms provide access to panels so organizations can quickly reach a target audience they don't already have, such as consumers in a specific market or professionals in a given role. Panels are essential for market research when you need responses from people outside your own customer or employee base, and they support quotas to ensure representative samples. Panel responses are typically paid, with cost varying by audience specificity. For internal feedback, surveying your own customers or staff, you use your own lists rather than panels. When evaluating survey software for market research, panel access and quality are important; for first-party feedback programs, they're usually unnecessary.
AI improves survey software in several ways. It can generate well-designed surveys and questions from a stated objective, helping non-experts avoid common design mistakes. Text analytics automatically theme and quantify open-ended responses at scale, unlocking qualitative data that often goes unanalyzed. AI also surfaces key findings, detects patterns, and produces plain-language summaries and recommendations, accelerating the move from raw data to insight. Emerging conversational and adaptive surveys use AI to ask smarter follow-up questions and feel more natural, potentially improving engagement and depth. However, AI can't compensate for a poorly designed or biased survey, so sound methodology remains essential. The biggest practical gains today are in survey creation assistance, open-ended analysis, and automated reporting, which together reduce the expertise and time required to run effective survey programs.
Survey software pricing ranges from free tiers for basic use to enterprise plans costing thousands per year. Most platforms price by feature tier and by limits on responses, questions, or surveys, with higher tiers unlocking logic, advanced analysis, integrations, and branding. Simple form and poll builders are inexpensive or free for low volume, full-featured platforms charge moderate monthly or annual fees, and research suites with panels and statistics cost substantially more, with panel responses billed separately. When budgeting, estimate your response volume and required features, and watch for response caps that trigger higher tiers. The right choice matches your complexity and volume: paying for a research suite for simple feedback wastes money, while outgrowing a basic tool's limits causes friction. Map your needs to each vendor's tiers before committing.
Survey software can support anonymous responses, but anonymity depends on configuration. Platforms typically offer settings to collect responses without identifying information and to disable IP or email tracking when anonymity is required, which is important for honest feedback in employee surveys and sensitive research. On security, reputable vendors encrypt data, offer access controls, and comply with regulations like GDPR, with data-residency options for some. If you collect personal or sensitive data, review the vendor's security documentation, retention policies, and compliance certifications, and configure anonymity appropriately. Be aware that even 'anonymous' surveys can inadvertently identify respondents if they collect enough demographic detail in small populations. When anonymity and security matter, confirm the platform's specific capabilities and set them up correctly, since defaults may track respondents unless you turn tracking off.
Survey software is used across virtually every function and industry. Marketing teams run market research and brand studies; customer experience teams gather NPS and CSAT feedback; HR teams conduct employee engagement and pulse surveys; product teams validate features; researchers and academics run studies; event organizers handle registration and post-event feedback; and sales teams capture leads through forms. Industries span technology, retail, healthcare, education, government, financial services, and nonprofits. Within organizations, users range from individuals running a quick poll to research professionals designing rigorous studies. The common need is structured data collection from a defined audience. Because survey tools are accessible to non-experts, they're used widely rather than confined to research specialists, which is both their strength and a reason organizations should invest in good question design to keep data reliable.
Good survey design starts with a clear objective: know exactly what decision the data will inform, and ask only questions that serve it. Keep surveys short to reduce fatigue and drop-off, use clear, neutral wording that avoids leading or double-barreled questions, and choose appropriate question types and balanced scales. Order questions logically, place sensitive items carefully, and use skip logic so respondents only see relevant questions. Pilot the survey with a small group to catch confusing items before full distribution. Plan analysis before launching, so each question maps to how you'll use the answer. Finally, design for mobile and respect respondents' time. The tool matters less than these fundamentals: even the best survey software produces unreliable data if the questions are poorly designed or biased, so invest in question quality.
